Home / Knowledge / News / Information Technology / Ulla Popken to launch new site on MarketLive platform
Ulla Popken to launch new site on MarketLive platform
18
Feb '10
MarketLive, Inc a leading eCommerce software and service provider for midsized specialty retailers, announced that Ulla Popken, a worldwide multichannel retailer of quality women's plus-sized clothing headquartered in Glen Arm, Maryland, has selected MarketLive as its eCommerce platform vendor. Together, Ulla Popken and MarketLive will create a new, robust eCommerce website for the U.S. and Canadian markets that is optimized to drive conversion rates. The apparel leader will utilize MarketLive Intelligent Marketing and Merchandising (IMM) features to integrate email, personalization, and on-site merchandising on the new site.

Ulla Popken selected MarketLive because of rich functionality provided by the MarketLive platform combined with the company's deep expertise in multichannel apparel retailing. Additionally, MarketLive's integration with best-of-breed eCommerce companies such as Bronto, MyBuys, and Omniture, offers a complete and robust solution. Ulla Popken also liked MarketLive's approach of partnering with its retailers to build and manage successful eCommerce businesses.

“We are in business to offer the most contemporary and stylish collection of quality plus-size clothing at moderate prices for the U.S. and Canadian markets,” said Michelle Richenderfer, Director of Marketing for Ulla Popken. “When it became clear we had outgrown our current site, we embarked on a comprehensive search for an eCommerce platform vendor that we could partner with to reach our goals. We were excited to find MarketLive—a company that is aligned with our business and has the platform, expertise, and best-practice knowledge to ensure our success online.”

Ulla Popken will launch its new site on the MarketLive Intelligent Commerce platform that combines powerful eCommerce software, highly-reliable, scalable IT infrastructure, and the ability to easily integrate third-party or custom-built features. The platform also includes the MarketLive Integrated Marketing and Merchandising (IMM) Suite, a set of integrated segmentation, personalization, alerting, email, and search engine optimization technologies that attract the right customers and reach individual shoppers with relevant emails and offers.

Informed by MarketLive best practices and Intelligent Selling strategies, the suite enables effective marketing and merchandising with fewer resources and without the need for special expertise. “This approach fits in perfectly with our lean operating model by leveraging the experience of MarketLive and its partners, while allowing our staff to focus on our customer needs,” added Richenderfer.

“The addition of Ulla Popken to our family of apparel retailers signals MarketLive's momentum in this important market,” said Mark Pierce, Chief Executive Officer, MarketLive. “We look forward to partnering with the Ulla Popken team to create a first-class website that will increase revenues and build their brand worldwide.”

MarketLive Inc


Must ReadView All

Apparel/Garments | On 28th Jul 2017

Aditya Birla Fashion Q1 revenue up 25% y-o-y

Driven by strong performance across all business segments, revenue...

Fashion | On 28th Jul 2017

Kering’s first half consolidated revenue up 28.2%

Kering has announced a consolidated revenue of €7,296.2 million for...

Courtesy: Business wire

Textiles | On 28th Jul 2017

Taiwan launches new products at Outdoor Retailer show

The Taiwan External Trade Development Council (TAITRA) hosted the...

Interviews View All

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
61.1%
No
22.2%
Skip
16.7%

Total Votes: 18

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
33.3%
No
44.4%
Skip
22.2%

Total Votes: 18

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.3%
No
5.6%
Skip
11.1%

Total Votes: 18

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
50.0%
No
11.1%
Skip
38.9%

Total Votes: 18


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X