Home / Knowledge / News / Information Technology / Ulla Popken to launch new site on MarketLive platform
Ulla Popken to launch new site on MarketLive platform
18
Feb '10
MarketLive, Inc a leading eCommerce software and service provider for midsized specialty retailers, announced that Ulla Popken, a worldwide multichannel retailer of quality women's plus-sized clothing headquartered in Glen Arm, Maryland, has selected MarketLive as its eCommerce platform vendor. Together, Ulla Popken and MarketLive will create a new, robust eCommerce website for the U.S. and Canadian markets that is optimized to drive conversion rates. The apparel leader will utilize MarketLive Intelligent Marketing and Merchandising (IMM) features to integrate email, personalization, and on-site merchandising on the new site.

Ulla Popken selected MarketLive because of rich functionality provided by the MarketLive platform combined with the company's deep expertise in multichannel apparel retailing. Additionally, MarketLive's integration with best-of-breed eCommerce companies such as Bronto, MyBuys, and Omniture, offers a complete and robust solution. Ulla Popken also liked MarketLive's approach of partnering with its retailers to build and manage successful eCommerce businesses.

“We are in business to offer the most contemporary and stylish collection of quality plus-size clothing at moderate prices for the U.S. and Canadian markets,” said Michelle Richenderfer, Director of Marketing for Ulla Popken. “When it became clear we had outgrown our current site, we embarked on a comprehensive search for an eCommerce platform vendor that we could partner with to reach our goals. We were excited to find MarketLive—a company that is aligned with our business and has the platform, expertise, and best-practice knowledge to ensure our success online.”

Ulla Popken will launch its new site on the MarketLive Intelligent Commerce platform that combines powerful eCommerce software, highly-reliable, scalable IT infrastructure, and the ability to easily integrate third-party or custom-built features. The platform also includes the MarketLive Integrated Marketing and Merchandising (IMM) Suite, a set of integrated segmentation, personalization, alerting, email, and search engine optimization technologies that attract the right customers and reach individual shoppers with relevant emails and offers.

Informed by MarketLive best practices and Intelligent Selling strategies, the suite enables effective marketing and merchandising with fewer resources and without the need for special expertise. “This approach fits in perfectly with our lean operating model by leveraging the experience of MarketLive and its partners, while allowing our staff to focus on our customer needs,” added Richenderfer.

“The addition of Ulla Popken to our family of apparel retailers signals MarketLive's momentum in this important market,” said Mark Pierce, Chief Executive Officer, MarketLive. “We look forward to partnering with the Ulla Popken team to create a first-class website that will increase revenues and build their brand worldwide.”

MarketLive Inc

Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Textiles | On 25th Mar 2017

MEGlobal to build first ever US MEG plant

Monoethylene glycol (MEG) producer MEGlobal plans to construct a new...

Courtesy: Ulster Carpet

Textiles | On 25th Mar 2017

Ulster Carpets acquires Griffith Textile Machines

Northern Ireland based manufacturer of carpets, Ulster Carpets said...

Interviews View All

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search