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Bazaarvoice supports Brooks Brothers
Feb '10
Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, announced that Brooks Brothers has launched Bazaarvoice's social commerce platform on www.brooksbrothers.com. The 192-year old company, which has dressed generations of families and notable Americans like Charles Lindburgh, Clark Gable and nearly every US President, is encouraging customers to share their own opinions and experiences with the clothing line, including specifics on quality, appearance, and fit.

These customer reviews – “gotta love the little details, like a size tag tucked under the collar band so it won't chafe” and “my sons have all commented on how well the shirts launder, and continue to look band-box perfect!” – are easily accessible on the product page in order to provide every shopper with authentic insight and credible information from people like them as they consider and complete purchases.

“Brooks Brothers has built its reputation as an institution based on heritage and value, a commitment to quality, and extraordinary customer relationships,” said Brian Dean, Vice President of Direct for Brooks Brothers. “Our customers are, without a doubt, our greatest advocates. Bazaarvoice allows us to bring these voices – a 23 year-old new to Wall Street, a third-generation customer as well as a woman buying a shirt for her son and grandson – into the heart of the shopping experience where they can be heard by other customers. Through these voices, a shopper gets an immediate sense of why a Brook Brothers item is different than an average shirt, suit or dress, and it is credible because it is coming from a customer, not the marketing or advertising team.”

Brooks Brothers, which introduced Bazaarvoice Ratings & Reviews in October 2009, encourages every shopper to review the products they purchase. The review solicitation email, which typically goes out one week after a purchase online or in a store, has the highest open rate of all emails sent by the company. Reviewers are encouraged to rate the item's quality, appearance, and fit, as well as submit an overall star rating and an in-depth review. Ratings across the site currently average an impressive 4.6 out of 5 stars, and Brooks Brothers plans to bring relevant star ratings and review content into its spring catalog and upcoming email campaigns. Brooks Brothers also plans to integrate Bazaarvoice Ratings & Reviews into future social networking and mobile shopping initiatives.

“Brooks Brothers is much more than a store; it is an American icon that connects customers to political leaders, Hollywood legends, and sports greats,” said Brett Hurt, founder and CEO of Bazaarvoice. “With Bazaarvoice, Brooks Brothers is now helping shoppers forge a new connection, one with people like them who can share their own experiences with the brand and offer credible, authentic insight to guide purchase choices.”


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