Columbia Sportswear launches mobile storefront with Demandware

10 Mar '10

2 min read

Demandware, Inc., the global leader in on-demand ecommerce, announced Columbia Sportswear Company a global leader in the active outdoor apparel and footwear industries, has launched a mobile storefront with Demandware's mobile commerce application. This new storefront, Columbia.com/Mobile, reaches outdoor enthusiasts directly on their mobile devices where they can learn more about Columbia, its product line and shop on the fully ecommerce-enabled site.

Using Demandware, Columbia was able to easily replicate the same product assortment that is available on its ecommerce site for their mobile site. The Columbia mobile site includes a fully searchable product catalog and robust product information such as ratings and reviews. In addition, through integration with Where2GetIt, a store locator provides the ability to look up nearby stores that sell Columbia products using a smartphone's GPS. With the addition of a mobile storefront, Columbia provides a rich cross-channel branding experience for customers, whether they're shopping at one of its retail partner's stores, at its company-owned stores, at home or on the go.

"Our customers are using their phones to check their email, look up information and shop, so a mobile storefront is a great opportunity for us to broaden the ways our consumers can interact with our brand," said Paul Zaengle, senior director of ecommerce for Columbia Sportswear.

Demandware's mobile commerce application includes a full-featured, customizable mobile storefront with all of the functionality retailers such as Columbia need to create a compelling shopping experience on a mobile device. With full integration into the Demandware eCommerce Platform, retailers can deploy, customize and manage the day-to-day operations of both their ecommerce websites and mobile storefronts simultaneously, through a single, unified environment.

"With our mobile commerce application, Columbia was able to extend the value of its Demandware implementation to embrace a critical new channel quickly and easily. Continuous innovation is a hallmark of our company and this is just another example of how we continue to further develop and extend our ecommerce platform to make it easy for retailers to keep pace with market trends and meet consumer expectations," said Tom Ebling, CEO, Demandware.

Demandware Inc

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