Home / Knowledge / News / Information Technology / Holijoli is perfect for Ella-online
Holijoli is perfect for Ella-online
17
Mar '10
Holijoli has announced that apparel startup, Ella-Online, has signed as the first client of its new online sales representative program for apparel and fashion companies. Under the terms of the deal Holijoli will lead all aspects of internet marketing for classic women's wear retailer, Ella.

Holijoli CEO, Steve Kilner, said, “This type of arrangement is a great deal for small and medium sized apparel businesses. The level of sophistication required for competing in online apparel marketing has grown rapidly in recent years and many of the big players have very sophisticated strategies and technologies. The smaller companies have to be really adept to establish comparable internet presence and sales.”

Ella-online President, David Galbraith, said “Holijoli is a perfect fit for us. They have stepped in with ready-made strategies and know-how. The deal is fantastic in that we pay them primarily on a results basis. This will position as well as an online store of classic, comfortable, weekend apparel for women.”

Holijoli specializes in internet marketing for fashion and apparel companies, providing services such as internet marketing strategy, branding consulting, SEO, social media marketing, and web site optimization and conversion.

CEO Kilner, who has owned his own apparel and software companies in the past, said, “the next few years will lead to what many are calling Fashion 2.0. The historical factors that motivate consumers' relationships with fashion will find new expression in the evolving online, mobile and social networking worlds such as Facebook and Twitter. “

“The apparel industry has always had its fast movers and the technology changes becoming available will give more companies their shot at the big time. Fashion 2.0 will require mastering the marketing and technology game of styles, virals and social branding.”

Holijoli


Must ReadView All

Union Minister for finance Arun Jaitley chairing the 25th GST Council meeting, flanked by minister of state for finance Shiv Pratap Shukla (right) and finance secretary Dr Hasmukh Adhia. Courtesy: PIB

Textiles | On 20th Jan 2018

GST rate on velvet fabric reduced to 5%

The 25th Goods and Services Tax (GST) Council meeting, held under the ...

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

Textiles | On 20th Jan 2018

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

The revenue from the petrochemicals segment at Reliance Industries...

Courtesy: Cotton USA

Textiles | On 20th Jan 2018

US cotton bodies pledge to support CCI activities

Ten US cotton organisations have pledged industry contributions in...

Interviews View All

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search