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GSI to launch & operate Haggar's online business
02
Apr '10
Haggar Clothing Co makers of the popular Haggar brand, and GSI Commerce Inc the leading provider of e-commerce and interactive marketing solutions, announced a multiyear agreement for GSI to provide Haggar Clothing Company with comprehensive strategic e-commerce services. Under the agreement, GSI will launch and operate Haggar's online business and will provide e-commerce services including e-commerce technology, order management, customer care and marketing services. Haggar's foray into e-commerce expands the availability of its brand to customers by providing direct, 24/7 access via a robust, full-service Web store, which launched on GSI's e-commerce technology platform earlier this week.

“The national recognition of the Haggar brand and unmet consumer demand for a broader product offering called for a viable solution partner that could properly service a brand with Haggar's level of strength and popularity. GSI stood out as the leader among e-commerce solution providers during our evaluation. We think they are a perfect fit for helping us launch and grow our online business,” said Jon Ragsdale, SVP Marketing & Merchandising for Haggar. “We chose GSI based on the strength of the services they provide, as well as their ability to support e-commerce business of all sizes and to scale as our Web business evolves.”

“Haggar has continually reinvented itself by introducing many innovative clothing lines over the years. GSI is proud to bring the Haggar brand online and help them capitalize on the Web's growing direct-to-consumer potential for brands and manufacturers,” said Damon Mintzer, GSI executive vice president of sales. “We look forward to enabling them to continue their tradition of innovation online, fully supported by our integrated, scalable solutions.”

The launch of the new e-commerce site represents a significant milestone in accessibility to the consumer for the well known and popular men's brand. The breadth of Haggar product offerings will be directly available for online shoppers seeking additional product from the brand. For consumers desiring both style and value, the site will feature casual pants and shorts, suit separates, dress pants, tops, outerwear and accessories.

Haggar selected TrueAction, GSI's digital agency, to provide comprehensive interactive marketing and design services throughout the life of the agreement. These services will include affiliate marketing, paid search and e-mail marketing through e-Dialog, a GSI company.

“Haggar is a strong brand and we look forward to marrying that strength with TrueAction's proven, cost-effective strategies to connect with customers online and ensure Haggar's site is interconnected with its entire marketing platform,” said Nick Pahade, president of TrueAction.

In addition to Haggar, GSI provides e-commerce solutions to more than 30 brands and retailers in the apparel industry.

GSI Commerce Inc

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