Home / Knowledge / News / Information Technology / GSI to launch & operate Haggar's online business
GSI to launch & operate Haggar's online business
Apr '10
Haggar Clothing Co makers of the popular Haggar brand, and GSI Commerce Inc the leading provider of e-commerce and interactive marketing solutions, announced a multiyear agreement for GSI to provide Haggar Clothing Company with comprehensive strategic e-commerce services. Under the agreement, GSI will launch and operate Haggar's online business and will provide e-commerce services including e-commerce technology, order management, customer care and marketing services. Haggar's foray into e-commerce expands the availability of its brand to customers by providing direct, 24/7 access via a robust, full-service Web store, which launched on GSI's e-commerce technology platform earlier this week.

“The national recognition of the Haggar brand and unmet consumer demand for a broader product offering called for a viable solution partner that could properly service a brand with Haggar's level of strength and popularity. GSI stood out as the leader among e-commerce solution providers during our evaluation. We think they are a perfect fit for helping us launch and grow our online business,” said Jon Ragsdale, SVP Marketing & Merchandising for Haggar. “We chose GSI based on the strength of the services they provide, as well as their ability to support e-commerce business of all sizes and to scale as our Web business evolves.”

“Haggar has continually reinvented itself by introducing many innovative clothing lines over the years. GSI is proud to bring the Haggar brand online and help them capitalize on the Web's growing direct-to-consumer potential for brands and manufacturers,” said Damon Mintzer, GSI executive vice president of sales. “We look forward to enabling them to continue their tradition of innovation online, fully supported by our integrated, scalable solutions.”

The launch of the new e-commerce site represents a significant milestone in accessibility to the consumer for the well known and popular men's brand. The breadth of Haggar product offerings will be directly available for online shoppers seeking additional product from the brand. For consumers desiring both style and value, the site will feature casual pants and shorts, suit separates, dress pants, tops, outerwear and accessories.

Haggar selected TrueAction, GSI's digital agency, to provide comprehensive interactive marketing and design services throughout the life of the agreement. These services will include affiliate marketing, paid search and e-mail marketing through e-Dialog, a GSI company.

“Haggar is a strong brand and we look forward to marrying that strength with TrueAction's proven, cost-effective strategies to connect with customers online and ensure Haggar's site is interconnected with its entire marketing platform,” said Nick Pahade, president of TrueAction.

In addition to Haggar, GSI provides e-commerce solutions to more than 30 brands and retailers in the apparel industry.

GSI Commerce Inc

Must ReadView All

Textiles | On 25th Oct 2016

Arvind to dilute 10% stake in brand business arm

Arvind Limited, one of India’s largest integrated textile and apparel ...

Courtesy: Commonwealth Bank of Australia

Textiles | On 25th Oct 2016

World’s first cotton shipment using Skuchain’s Brackets

The world’s first trade transaction involving shipment of cotton...

Textiles | On 25th Oct 2016

Cotton yield to increase to 568.29 kg/ha in 2016-17: CAB

At its first meeting for the cotton season 2016-17, the Cotton...

Interviews View All

Sonia Agarwal

‘The terms eco-friendly and organic are common but everyone perceives them ...

Rahuul Jashnani

‘Online economy has changed the whole dynamics of buying habits.’

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search