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PFSweb to support Carter's e-mail marketing campaigns
13
Apr '10
PFSweb Inc. an international business process outsourcing provider of end-to-end eCommerce solutions, announced that they have signed a three-year web commerce services agreement with Carter's Inc. the largest brand marketer in the United States of apparel exclusively for babies and young children.

Under the agreement, PFSweb launched a customized eCommerce solution utilizing PFSweb's End2End eCommerce platform including an innovative multi-brand web store, high-touch customer care, fully branded order fulfillment and comprehensive financial transaction management to support the Carter's and OshKosh B'Gosh brands' direct to consumer (DTC) initiatives. PFSweb also provides Interactive Marketing Services to support Carter's e-mail marketing campaigns.

The new storefront, deployed March 24, 2010, includes robust Demandware merchandising capabilities that empowers each brand's marketing team with the tools to drive continual innovation, quality brand interactions and growth. The End2End eCommerce platform also incorporates a universal shopping cart, allowing customers to shop both Carter's and OshKosh B'Gosh online stores, with one shopping cart and a single shipping rate.

“We chose to partner with PFSweb to support our Carter's and OshKosh B'Gosh brands' eCommerce needs because of its technology platform and demonstrated capabilities in helping leading brands meet their online retail goals. Our relationship with PFSweb provides us with a single partner to help us operate our entire eCommerce channel,” said Kemper Seay, Director eCommerce, Carter's Inc. “Through this engagement, we are able to leverage PFSweb's technology platform and eCommerce expertise to ensure our online presence reflects the strength of our brands.”

Mike Willoughby, President of PFSweb's services division, commented, “We are excited to add Carter's and OshKosh B'Gosh to our portfolio of supported brands. We are proud of the innovative multi-brand web store we have deployed and we are committed to turning each customer interaction into an opportunity to delight the Carter's customer and bolster customer loyalty for both brands. We believe this DTC initiative is a great opportunity for Carter's to grow their overall retail sales and capture market share and we are honored to be selected as their strategic partner to take them online for the first time.”

PFSweb Inc

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