Home / Knowledge / News / Information Technology / Virtual fitting room for online apparel retailers
Virtual fitting room for online apparel retailers
Apr '10
Fits.me, a virtual fitting room for online clothing retail, helps online shoppers try clothes before buying and see which size, fits them best. The trial showed increase in sales by 3.1 times, while returns, mostly due to bad fit, were reduced by 28 percent.

After the customer has entered his/her body measurements, they can see the fit of a clothing item – like in the real-life fitting room. Fits.me uses, robotic mannequins to mimic the shape and size of the customer and the customer is shown, photos of the mannequin wearing different sizes of clothing.

The fitting room can be used as a component of the retailer's “size help” or “size chart” showing only samples of clothing. The Fits.me biorobotics solution as a 'visual size chart' can help shoppers with the decision-making process about which size fits them best. It reduces costs and ensures that the fitting room experience remains separated from emotional factors driving the purchase.

A few weeks ago, Fits.me was the winner of the hottest European technology award in Brussels, at Plugg.eu and on April 28, Fits.me presents at The Next Web. It's probably the most important European web technology event, in Amsterdam. It is a place where most startups would dream of being.

From April 19-22, Fits.me will be presenting robots at Hanover Messe. It's one of the largest technology exhibits, and Fits.me is one of the few to be chosen to present innovation from Estonia.

Looking forward, using its robots, Fits.me is on the brink of solving the biggest problem for online clothing retail – lack of a fitting room. As clothing is the largest eCommerce category, which also has the highest growth, it's an incredibly nice place to be in.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 27th Oct 2016

Teijin Frontier develops Solotex RC lightweight fibre

Teijin Frontier Co. Ltd, fibre products converting company and part...

Tosha Hays addressing the conference. Courtesy: College of Family and Consumer Sciences, UGA

Textiles | On 27th Oct 2016

Industry experts discuss future of fabrics at UGA

Industry experts, researchers and military officials discussed the...

Courtesy: Global Denim Awards

Fashion | On 27th Oct 2016

Anbasja Blanken & Italian mill ITV Denim win GDA

Dutch designer Anbasja Blanken and Italian mill ITV Denim was the...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Anshul Sood

‘Indian footwear market is nascent and largely a trend follower’

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search