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New website of Mirapodo with innovative shopping features
21
Apr '10
Demandware Inc announced the launch of Mirapodo.de on the Demandware eCommerce Platform. Mirapodo is the new online shoe boutique of the Otto Group, the world's second largest online retailer and Germany's largest retailer.

Otto Group established Mirapodo with the goal of making it Germany's number one online marketplace for shoes. The new site currently offers more than 5,000 articles and the largest shoe selection in Germany, with a strong emphasis on customer service, including a 100 day return policy, free shipping and returns, as well as a hotline for personalized service. The site also includes innovative shopping features designed to enhance the online shopping experience and live up to its motto of “Making Shoe Shopping Simple,” such as:

• Shoe Cinema – a Flash-based application that provides full-screen product detail with high resolution images and zoom
• Visual Search – a search engine that uses image processing to help shoppers find shoes of similar style and color
• Footbook – a size/fit recommendation engine that leverages historical orders and return data to help shoppers find the right size and fit
• Shoe Pilots – an opportunity for consumers to try different shoes each month and publish a review of the shoe and brand on Facebook

Demandware was selected because it provides a flexible, scalable ecommerce platform designed for continuous innovation. “We are committed to providing the highest levels of service and satisfaction to our customers. In order to do this, our ecommerce platform must allow us to continually adapt our site to the needs of individual consumers. With Demandware, we get leading ecommerce functionality and can focus our time and resources on providing an exceptional shopping experience, rather than maintaining costly and burdensome IT infrastructure,” said Stephanie Caspar, CEO of Mirapodo.

Mirapodo is a German online shoe retailer that is a wholly owned subsidiary of Baur, a division of the Otto Group. Mirapodo is one of the largest online shoe stores in Germany, with more than 170 brands and 5,000 styles of shoes, including HUGO BOSS, Adidas, Nike, Puma, Asics, Buffalo, London, Diesel, Tamaris, Lloyd, Gabor, Pura Lopez, Geox and others.

Demandware Inc


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