Home / Knowledge / News / Information Technology / New website of Mirapodo with innovative shopping features
New website of Mirapodo with innovative shopping features
21
Apr '10
Demandware Inc announced the launch of Mirapodo.de on the Demandware eCommerce Platform. Mirapodo is the new online shoe boutique of the Otto Group, the world's second largest online retailer and Germany's largest retailer.

Otto Group established Mirapodo with the goal of making it Germany's number one online marketplace for shoes. The new site currently offers more than 5,000 articles and the largest shoe selection in Germany, with a strong emphasis on customer service, including a 100 day return policy, free shipping and returns, as well as a hotline for personalized service. The site also includes innovative shopping features designed to enhance the online shopping experience and live up to its motto of “Making Shoe Shopping Simple,” such as:

• Shoe Cinema – a Flash-based application that provides full-screen product detail with high resolution images and zoom
• Visual Search – a search engine that uses image processing to help shoppers find shoes of similar style and color
• Footbook – a size/fit recommendation engine that leverages historical orders and return data to help shoppers find the right size and fit
• Shoe Pilots – an opportunity for consumers to try different shoes each month and publish a review of the shoe and brand on Facebook

Demandware was selected because it provides a flexible, scalable ecommerce platform designed for continuous innovation. “We are committed to providing the highest levels of service and satisfaction to our customers. In order to do this, our ecommerce platform must allow us to continually adapt our site to the needs of individual consumers. With Demandware, we get leading ecommerce functionality and can focus our time and resources on providing an exceptional shopping experience, rather than maintaining costly and burdensome IT infrastructure,” said Stephanie Caspar, CEO of Mirapodo.

Mirapodo is a German online shoe retailer that is a wholly owned subsidiary of Baur, a division of the Otto Group. Mirapodo is one of the largest online shoe stores in Germany, with more than 170 brands and 5,000 styles of shoes, including HUGO BOSS, Adidas, Nike, Puma, Asics, Buffalo, London, Diesel, Tamaris, Lloyd, Gabor, Pura Lopez, Geox and others.

Demandware Inc

Must ReadView All

Textiles | On 9th Dec 2016

ACIMIT signs MoU with Pakistan textile bodies

In a bid to strengthen the trading in garments and textiles between...

Textiles | On 9th Dec 2016

‘Less demand may make it hard to achieve export target’

The $48 billion target for textiles and garment exports for 2016-17...

Textiles | On 9th Dec 2016

GST Council may decrease tax rates in future: CBEC

The goods and services tax (GST) Council might reduce the proposed...

Interviews View All

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search