Home / Knowledge / News / Information Technology / Sex and The City 2 to feature fashionable HP Tech Couture
Sex and The City 2 to feature fashionable HP Tech Couture
22
Apr '10
HP unveiled a global marketing collaboration with Warner Bros. Pictures that spotlights “tech couture” and celebrates HP's spring collection of products through its association with New Line Cinema's “Sex and the City 2,” which premiers in U.S. theatres on Thursday, May 27.

By collaborating with this world-renowned film series, HP extends its relationship with and commitment to fashion trendsetters, inspiring people worldwide with its stylish computers.

HP has been at the forefront of fusing fashion and technology since unveiling the HP Mini Vivienne Tam notebook on the catwalk of Tam's 2008 fashion show at New York's Fashion Week in Bryant Park. The introduction of the world's first “digital clutch” ignited global fashion-forward efforts for HP, which led to this collaboration with “Sex and the City 2.”

“HP is increasingly recognized as a brand synonymous with breakthrough style and design,” said Tracey Trachta, executive director, Global Marketing, Personal Systems Group, HP. “As a trend-setting phenomenon, 'Sex and the City 2' is a natural extension to celebrate fashion and our stylish spring 2010 collection of computers with people worldwide.”

The film's lead actress and one of its producers, Sarah Jessica Parker, will be showcased as the “achiever” in the next global “PC is Personal Again” commercial from HP, which is part of the company's campaign to demonstrate how technology has become truly personal and relevant.

The commercial features Parker as herself – a sophisticated, energetic woman who uses an HP computer to manage the multifarious roles she is playing in life, from mother to designer to movie producer, with endless style.

Global campaign

Leading up to the highly anticipated film debut, HP will be hosting a series of global events to showcase its spring collection and celebrate tech couture with “Sex and the City” enthusiasts.

This includes a combination of the “Computer Is Personal Again” commercial; local pre-screenings of “Sex and the City 2”; in-store events and window displays; exclusive VIP parties; interactive web experiences; online sweepstakes; and, a “Trunk Tour” to visit fashion fairs, shows and events in top markets across the Americas.

“Sex and the City 2” also will celebrate HP's spring collection of products, which merge premium technology with style for women and fashion-savvy men, and will be seen in the film.

• HP Mini 210 Vivienne Tam Edition made its runway debut at New York Fashion Week as part of Tam's spring 2010 collection and combines premium PC technology with Tam's stunning “Butterfly Lovers” design.
• HP TouchSmart PCs feature a sleek design that inegrates a stunning high-definition widescreen display with a multitouch-enabled screen. Serving as an integral part of the creative process throughout season seven of Lifetime Television's “Project Runway,” the PCs enabled designers to create fabricpatterns in a design-challenge first for the hit series.
• HP TouchSmart tm2 notebook PCs featuring convertible, touch-enabled screens were given to “Project Runway” designers to function as their “digital sketchpads,” allowing them to draw, sketch and take notes with near limitless options for colors, brushes and effects.

HP


Must ReadView All

Egypt’s textile exports increase 3% in 10 months: TEC

Textiles | On 21st Nov 2017

Egypt’s textile exports increase 3% in 10 months: TEC

Exports by Egypt’s Textile Export Council (TEC) between January and...

UKFT turns sector skills body for UK fashion, textile sector

Textiles | On 21st Nov 2017

UKFT turns sector skills body for UK fashion, textile sector

The UK Fashion & Textile Association (UKFT) recently announced at a...

Pakistan’s textile exports up 7.72% in July-Oct ’17

Textiles | On 21st Nov 2017

Pakistan’s textile exports up 7.72% in July-Oct ’17

The value of textile and garment exports from Pakistan increased by...

Interviews View All

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search