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Carhartt uses Bazaarvoice to capture customer opinions
May '10
Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, announced that Carhartt is using Bazaarvoice's social commerce platform with Ratings & Reviews and BrandVoice to build community and help shoppers make the best purchase decisions where Carhartt products are sold. Through Bazaarvoice, Carhartt is empowering and encouraging its customers to share credible, authentic product ratings and reviews directly at www.carhartt.com, where this content is immediately available as part of the shopping experience.

To ensure that consumers benefit most from this initiative, Carhartt is actively encouraging its community to submit their product opinions and experiences at Carhartt.com. The company regularly promotes review contests to social media-savvy customers on Twitter and Facebook and emails every online customer to ask them to submit reviews for the products they've purchased.

“For 120 years, Carhartt has created and manufactured premium work clothing known for exceptional durability, comfort, quality, and fit,” said Thadd Tucker, director of eCommerce at Carhartt. “Millions trust in the Carhartt name, and we have a strong community of passionate customers who make Carhartt.com their first online shopping destination. Bazaarvoice gives us a proven way to bring these powerful voices into the center of the eCommerce experience so that shoppers can make better decisions based on the opinions of other customers who have direct experience with our products.”

“A quick scan of Carhartt's site or Facebook fan page will show you that they have a tremendous following of customers who are passionate about the brand and its products,” said Brett Hurt, founder and CEO of Bazaarvoice. “With Bazaarvoice, they have a powerful and transformative way to capture these voices at the point of purchase and market with, instead of just to, their customers. We are pleased to be an integral part of Carhartt's powerful 'voice of customer' strategy that is delivering big returns for their brand.”


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Courtesy: Commonwealth Bank of Australia

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