Home / Knowledge / News / Information Technology / e-Dialog buys database marketing solutions provider MBS
e-Dialog buys database marketing solutions provider MBS
04
May '10
Extending its ability to help marketers deliver the most relevant customer communications, e-Dialog, a GSI Commerce Marketing Services division, announced it has acquired MBS, an established database marketing solutions provider, from World Marketing Inc. MBS offers a unique mix of knowledge-based marketing services and solutions that help marketers innovate, advance, and automate their marketing efforts for greater return on their investment.

The acquisition of MBS strengthens e-Dialog's distinctive position of providing marketers with an operational, multichannel view of the customer in order to understand customer behavior and preferences in real time. This will reveal the best opportunities for consumer engagement and enable marketers to conduct highly relevant customer interactions that lead to increased customer loyalty across all channels.

“Smart marketing decisions must be backed by strategic insight into consumer purchase history and preferences,” said John Rizzi, president and CEO of e-Dialog. “MBS' deep database marketing expertise and established solution is the perfect complement to our ability to turn complex customer data into productive marketing campaigns. Clients can now get everything they need to consistently deliver a personalized customer experience across multiple channels from one source – e-Dialog.”

With the acquisition of MBS, e-Dialog will offer clients a powerful underlying database engine that reveals consumer behavioral patterns to help marketers engage their customers in relevant conversations through e-mail, direct mail, mobile devices, social networks, e-commerce, telemarketing, and at the point-of-sale. In addition, it will enable e-Dialog to provide advanced reporting and analytics that centralize customer insight across channels, which is essential to delivering an enterprise-class marketing suite.

Carol Davis, vice president, Direct to Consumer, Hanesbrands Inc. commented, “MBS has been instrumental in our ability to effectively engage our customers and drive sales. They have helped us improve our customer's experience with our brands and we view them as a key strategic partner. The marriage of MBS and e-Dialog will greatly advance our capabilities to create a true one-on-one conversation with our customers.”

“At MBS, the value of our solution is simple – we enable our clients to be more insightful marketers,” said Lissa Napolillo, president of MBS. “Our goal is to deliver a truly holistic view of the customer to our clients. Combined with e-Dialog's offering, we can now put real-time information about consumer behavior in marketers' hands so they can adapt and evolve their strategies to deliver highly targeted, opportunity-rich consumer dialogues across multiple channels. As a result, this will deliver better conversion results as well as increased customer acquisition, retention and value.”

Under the agreement, e-Dialog will acquire privately held MBS for approximately $22.5 million cash. MBS will operate as a subsidiary of e-Dialog. Its executive team will remain intact and report to e-Dialog CEO, John Rizzi.

MBS was advised by Petsky Prunier LLC, an investment bank providing M&A and private placement advisory services to companies in the marketing service, marketing technology and interactive advertising industries.

GSI Commerce Inc

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search