Home / Knowledge / News / Information Technology / Hawes & Curtis selects Fits.me Virtual Fitting Room
Hawes & Curtis selects Fits.me Virtual Fitting Room
18
May '10
Fits.me, the innovative biorobotics and virtual fitting room company for e-commerce clothing retailers and shoppers alike, announced the official launch of the world's first virtual fitting room for online clothing retailers in partnership with Hawes & Curtis, the leading UK specialized business and luxury shirt retailer. The biggest challenge for the e-commerce apparel category is the lack of a fitting room that allows online shoppers to “try before they buy”.

Fits.me solves this challenge, and aims to reduce apparel returns and increase sales by allowing online shoppers to see clothes on a robotic mannequin with the exact dimensions of the buyer's body via a Virtual Fitting Room. It accomplishes this by using robotic mannequins with artificial muscles that can simulate the shape and size of any body type. The robotic mannequins were created using biorobotics and scientific algorithms based on more than 30,000 3-D human body scans, and are capable of shape shifting into nearly 100,000 different types of body shapes.

Touker Suleyman, Owner of Hawes and Curtis and one of the most influential people in UK fashion retail comments, “This is an exciting e-commerce development that will alter the way our consumers shop. We are very committed and look forward to using Fits.me within our business.”

“We're pleased to announce the launch of the Fits.me Virtual Fitting Room and our partnership with Hawes & Curtis, one of the UK's leading specialized business and luxury shirt retailers,” states Heikki Haldre, CEO and co-founder of Fits.me. “Our technology solves a huge challenge for online apparel retailers and consumers. The initial research trials we've conducted with our Virtual Fitting Room have proven a 28% reduction in online apparel returns, while increasing sales three times over. Retailers can sell more with fewer returns which directly impacts their P&L.”

Online clothing sales produce an estimated $31 billion in annual revenue and is the fastest growing e-commerce category besting even computers and books, yet only 7% of all clothing is currently sold online.

Adds Haldre; “The e-commerce market is truly wide open for our Fits.me robotic mannequins and our Virtual Fitting Room for online retailers. This is only the beginning.”

Fits.me is the virtual fitting room for online clothing retailers that addresses and solves the single biggest problem for the e-commerce category: the lack of a fitting room. Accomplished through biorobotic and scientific algorithms, the company uses robotic mannequins that are capable of shape shifting into almost 100,000 different types of body shapes so a consumer can visualize how different sizes and styles of clothing might look on their body type before they purchase. The Fits.me Virtual Fitting Room makes buying clothing online much easier for consumers because they can see the actual fit of a piece of clothing based on their own unique measurements – just likein the real-life fitting room. The biorobotics “visual size chart” is also capable of increasing sales and reducing costly returns for online clothing retailers.


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search