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Hawes & Curtis selects Fits.me Virtual Fitting Room
May '10
Fits.me, the innovative biorobotics and virtual fitting room company for e-commerce clothing retailers and shoppers alike, announced the official launch of the world's first virtual fitting room for online clothing retailers in partnership with Hawes & Curtis, the leading UK specialized business and luxury shirt retailer. The biggest challenge for the e-commerce apparel category is the lack of a fitting room that allows online shoppers to “try before they buy”.

Fits.me solves this challenge, and aims to reduce apparel returns and increase sales by allowing online shoppers to see clothes on a robotic mannequin with the exact dimensions of the buyer's body via a Virtual Fitting Room. It accomplishes this by using robotic mannequins with artificial muscles that can simulate the shape and size of any body type. The robotic mannequins were created using biorobotics and scientific algorithms based on more than 30,000 3-D human body scans, and are capable of shape shifting into nearly 100,000 different types of body shapes.

Touker Suleyman, Owner of Hawes and Curtis and one of the most influential people in UK fashion retail comments, “This is an exciting e-commerce development that will alter the way our consumers shop. We are very committed and look forward to using Fits.me within our business.”

“We're pleased to announce the launch of the Fits.me Virtual Fitting Room and our partnership with Hawes & Curtis, one of the UK's leading specialized business and luxury shirt retailers,” states Heikki Haldre, CEO and co-founder of Fits.me. “Our technology solves a huge challenge for online apparel retailers and consumers. The initial research trials we've conducted with our Virtual Fitting Room have proven a 28% reduction in online apparel returns, while increasing sales three times over. Retailers can sell more with fewer returns which directly impacts their P&L.”

Online clothing sales produce an estimated $31 billion in annual revenue and is the fastest growing e-commerce category besting even computers and books, yet only 7% of all clothing is currently sold online.

Adds Haldre; “The e-commerce market is truly wide open for our Fits.me robotic mannequins and our Virtual Fitting Room for online retailers. This is only the beginning.”

Fits.me is the virtual fitting room for online clothing retailers that addresses and solves the single biggest problem for the e-commerce category: the lack of a fitting room. Accomplished through biorobotic and scientific algorithms, the company uses robotic mannequins that are capable of shape shifting into almost 100,000 different types of body shapes so a consumer can visualize how different sizes and styles of clothing might look on their body type before they purchase. The Fits.me Virtual Fitting Room makes buying clothing online much easier for consumers because they can see the actual fit of a piece of clothing based on their own unique measurements – just likein the real-life fitting room. The biorobotics “visual size chart” is also capable of increasing sales and reducing costly returns for online clothing retailers.

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