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GSI to create Timberland's global brand portal
27
May '10
GSI Commerce Inc., a leading provider of e-commerce and interactive marketing solutions, announced that it has extended and expanded a multiyear agreement to provide The Timberland Company, with e-commerce technology, order processing and customer care services for their U.S. and European Web stores. In addition, GSI is also creating Timberland's global brand portal, which will serve as the central online hub for conveying global brand stories and fostering community engagement.

“Timberland is a global brand and consumers expect a global online experience. We chose GSI because of its ability to help us meet our online expansion goals using a single integrated platform. GSI's technology will meet our needs for multiple currencies, languages, and payment types in addition to providing online expertise at the local country level,” said Chris Hardisty, director of global e-commerce for Timberland. “By partnering with GSI, we are able to spend less time managing back-end technology and more time doing what we do best--bringing to market rugged outdoor footwear and apparel designed to equip people to make a difference in their world. We're very excited to be able to do just that in a meaningful way online, both domestically and internationally.”

GSI was selected because of its proven ability to provide a seamless, world-class online shopping experience for consumers around the globe and its robust e-commerce technology platform, including
• Global Web store capabilities that enable localization by market
• Integrated order management system capabilities
• Sophisticated contact center capabilities
• Robust merchandising capabilities

Headquartered in Stratham, N.H., Timberland designs, engineers, markets, distributes and sells premium-quality footwear, apparel and accessories for men, women and children.

“Timberland is a great example of a global brand that is leveraging the Internet to grow its business,” said Scott Hardy, executive vice president of business management for GSI. “We are excited to help Timberland, one of GSI's longest-standing clients, move into the next phase of its online strategy. We have the right expertise, platform and services, backed by a talented team of seasoned e-commerce professionals, to enable Timberland to take advantage of the growing e-commerce markets in the U.S. and Europe.”

Timberland's re-designed Web stores are scheduled to launch on GSI's e-commerce technology platform in the U.S. later this summer and in the U.K., Germany, Austria, France, Italy and Spain in 2011.

GSI Commerce Inc


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