Home / Knowledge / News / Information Technology / GSI to create Timberland's global brand portal
GSI to create Timberland's global brand portal
May '10
GSI Commerce Inc., a leading provider of e-commerce and interactive marketing solutions, announced that it has extended and expanded a multiyear agreement to provide The Timberland Company, with e-commerce technology, order processing and customer care services for their U.S. and European Web stores. In addition, GSI is also creating Timberland's global brand portal, which will serve as the central online hub for conveying global brand stories and fostering community engagement.

“Timberland is a global brand and consumers expect a global online experience. We chose GSI because of its ability to help us meet our online expansion goals using a single integrated platform. GSI's technology will meet our needs for multiple currencies, languages, and payment types in addition to providing online expertise at the local country level,” said Chris Hardisty, director of global e-commerce for Timberland. “By partnering with GSI, we are able to spend less time managing back-end technology and more time doing what we do best--bringing to market rugged outdoor footwear and apparel designed to equip people to make a difference in their world. We're very excited to be able to do just that in a meaningful way online, both domestically and internationally.”

GSI was selected because of its proven ability to provide a seamless, world-class online shopping experience for consumers around the globe and its robust e-commerce technology platform, including
• Global Web store capabilities that enable localization by market
• Integrated order management system capabilities
• Sophisticated contact center capabilities
• Robust merchandising capabilities

Headquartered in Stratham, N.H., Timberland designs, engineers, markets, distributes and sells premium-quality footwear, apparel and accessories for men, women and children.

“Timberland is a great example of a global brand that is leveraging the Internet to grow its business,” said Scott Hardy, executive vice president of business management for GSI. “We are excited to help Timberland, one of GSI's longest-standing clients, move into the next phase of its online strategy. We have the right expertise, platform and services, backed by a talented team of seasoned e-commerce professionals, to enable Timberland to take advantage of the growing e-commerce markets in the U.S. and Europe.”

Timberland's re-designed Web stores are scheduled to launch on GSI's e-commerce technology platform in the U.S. later this summer and in the U.K., Germany, Austria, France, Italy and Spain in 2011.

GSI Commerce Inc

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Angelina Francesca Cheang

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search