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Enthusiastic response to re-vamped Label Summit
02
Jun '10
Mexico City played host to the extremely well attended Label Summit Latin America last month, with a record 708 delegates attending the summit. Held at the Hilton Mexico City Reforma on the 11 -12 May there was an impressive 50% increase on delegates visiting with one and two day passes demonstrating the high demand there is for an even bigger event of this type in the Latin American market.

The conference program had a complete overhaul following the event two years ago and replicated the successful afternoon breakout sessions introduced at the summit in Sao Paulo last year. The new format allowed delegates to choose between two streams which ran along side each other during the afternoon sessions. The business management stream focused on streamlining production and costs and taking advantage of multi-media platforms. The technology sessions focused on digital and flexo-printing, label applicator technology and the growing use of management information systems.

Jesper Jørgensen, Nilpeter, commented: “For the fourth time Nilpeter participated at Label Summit Latin America held in Mexico City, and for the fourth time we and our customers had the opportunity to experience a united and mature label industry in Mexico. With a record high numbers of atendees we were kept busy - not only by a conference with quality speakers , but certainly also with our clients visiting our stand in the table-top exhibition area. We once again used this opportunity to measure the Mexican market, and indeed the industry is on the move, proven by the three press orders that we took during the summit - a 6 color FB 3300 for Mexico, an 8 color FB 3300 S for Mexico and an FB 4200 S for Central America. We do indeed look forward to the next Label Summit Latin America next year in Sao Paolo and we have also already booked for the Label Summit Latin America in 2012.”

Feedback from delegates also demonstrated that Label Summit Latin America proved to be an excellent environment where experts provided views of today's market and buyers were able to meet with sellers at a buzzing industry event. The speeches and dynamic brand-owner and converter panel sessions in the morning conference were praised amongst delegates for the exceptional quality of the presentations and speakers.

Conference highlights included:

• The first session on day one which specifically focused on the market in Mexico and Latin America with high profile speakers who included Ronaldo Mello, VP Materials Division South America, Avery Dennison.
• Session three on day one featured the special guest speaker Alejandro Watson of Watson & Asociados, who delivered a well balanced and precise perception of how the market is working in Mexico and the region. Focusing on a business as a whole, he encouraged companies to learn from their mistakes, gave advice of how to differentiate yourself from the competition and outlined strategic solutions for promoting your business.

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