Home / Knowledge / News / Information Technology / Website of Brazilian brand of flip-flop goes online
Website of Brazilian brand of flip-flop goes online
17
Jun '10
PFSweb, Inc., PFSweb, an international business process outsourcing provider of end-to-end web commerce solutions, announced the launch of new eCommerce sites for Havaianas, the iconic Brazilian brand of flip-flop. The site, which sells the footwear and accessories for women, men, children and babies, is available in 14 European countries including Germany, Spain, France, Italy, and the United Kingdom.

PFSweb created a customized end-to-end solution that includes site hosting, platform integration, logistics, fulfillment, returns management and high-touch customer contact services in 7 languages, all of which is supported from its facility in Liege, Belgium. PFSweb Interactive Marketing Services division will support a variety of initiatives including product merchandising, content management, promotional campaigns and email marketing.

“It is always exciting to welcome notable brands like Havaianas to our growing lifestyle brands portfolio serviced from our European Headquarters,” stated Mike Willoughby, President of PFSweb's Services Division. “We continue to see interest in the European expansion of fashion brands and look forward to working closely with them to provide a seamless online experience for each customer.

Havaianas, the iconic Brazilian brand of flip-flop, has become over the past decades a symbol of a life-style, a way of being, a state of mind. Born in 1962, Havaianas reached an established success in Brazil in the 80's and started becoming an international mania in the late 90's. In 2007/2008, the second phase of the brand's international expansion began, by establishing its proprietary operation in Manhattan for the US business and in Madrid (Alpargatas European Headquarters) for Europe. Nowadays, Havaianas fully represents the carefree, joyful and easy going Brazilian spirit anywhere in the world.

PFSweb develops and deploys comprehensive end-to-end eCommerce solutions for Fortune 1000, Global 2000 and brand name companies, including interactive marketing services, global fulfillment and logistics and high-touch customer care. The company serves a multitude of industries and company types, including such clients as P&G, Carters, LEGO, AAFES, Riverbed, InfoPrint Solutions Company (a joint venture company owned by Ricoh and International Business Machines), Hawker Beechcraft Corp., Roots Canada Ltd. and Xerox.

PFSweb Inc


Must ReadView All

Apparel/Garments | On 29th Jun 2017

Amazon intends to keep investing and growing in India

American online retail giant Amazon intends to keep investing and...

Textiles | On 29th Jun 2017

Vietnam’s textile & garment exports cross $10bn till May

Vietnam earned $10... billion from textile and garment exports in the ...

Textiles | On 29th Jun 2017

Indian textile industry will reach new milestone by 2020

By 2020, textile technologies will be highly advanced not only with...

Interviews View All

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X