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Website of Brazilian brand of flip-flop goes online
17
Jun '10
PFSweb, Inc., PFSweb, an international business process outsourcing provider of end-to-end web commerce solutions, announced the launch of new eCommerce sites for Havaianas, the iconic Brazilian brand of flip-flop. The site, which sells the footwear and accessories for women, men, children and babies, is available in 14 European countries including Germany, Spain, France, Italy, and the United Kingdom.

PFSweb created a customized end-to-end solution that includes site hosting, platform integration, logistics, fulfillment, returns management and high-touch customer contact services in 7 languages, all of which is supported from its facility in Liege, Belgium. PFSweb Interactive Marketing Services division will support a variety of initiatives including product merchandising, content management, promotional campaigns and email marketing.

“It is always exciting to welcome notable brands like Havaianas to our growing lifestyle brands portfolio serviced from our European Headquarters,” stated Mike Willoughby, President of PFSweb's Services Division. “We continue to see interest in the European expansion of fashion brands and look forward to working closely with them to provide a seamless online experience for each customer.

Havaianas, the iconic Brazilian brand of flip-flop, has become over the past decades a symbol of a life-style, a way of being, a state of mind. Born in 1962, Havaianas reached an established success in Brazil in the 80's and started becoming an international mania in the late 90's. In 2007/2008, the second phase of the brand's international expansion began, by establishing its proprietary operation in Manhattan for the US business and in Madrid (Alpargatas European Headquarters) for Europe. Nowadays, Havaianas fully represents the carefree, joyful and easy going Brazilian spirit anywhere in the world.

PFSweb develops and deploys comprehensive end-to-end eCommerce solutions for Fortune 1000, Global 2000 and brand name companies, including interactive marketing services, global fulfillment and logistics and high-touch customer care. The company serves a multitude of industries and company types, including such clients as P&G, Carters, LEGO, AAFES, Riverbed, InfoPrint Solutions Company (a joint venture company owned by Ricoh and International Business Machines), Hawker Beechcraft Corp., Roots Canada Ltd. and Xerox.

PFSweb Inc


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