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Aerosoles ties up with Trusonic
25
Jun '10
Fluid Music Canada's Trusonic, Inc., a leading provider of Internet-delivered music and messaging services for retail stores announced that Aerogroup International's Aerosoles Stores ("Aerosoles"), a leading specialty retailer of fashion-right shoes, will begin deploying Trusonic's in-store music solution to all of its 100+ retail locations.

Keeping with Aerosoles' mission of providing a unique and customer-focused selection of footwear, Trusonic will develop specialized playlists drawing on its vast library of Major Label Music. Trusonic will deliver the playlists using its own Trusonic Media Player, which updates in-store music and messaging via a network or modem connection on a daily basis.

"Trusonic's music programming team demonstrated a clear understanding of our brand, our shoppers, and the need for a quick turn around on new and relevant musical selections to our stores," said Lynn Harvey, Director of Marketing for Aerosoles. "We're pleased to be deploying their cost efficient Internet-based delivery platform to all of our locations."

"Trusonic continues to demonstrate its leadership position in the background music industry to fashion-oriented retailers with its talented music programming team and vast library of Major Label and Directly Licensed music," said Lorne Abony, Chief Executive Officer of Fluid Music Canada. "Trusonic is thrilled to be participating in the development of a custom and unique audio experience for Aerosoles stores."

Fluid Music Canada's Trusonic Inc

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