Arborwear to implement an array of email marketing initiatives

28 Jun '10

3 min read

Knotice, a provider of software and services that maximize the ROI of direct digital marketing through process automation, increased relevance, and improved performance, announces Arborwear, a national retailer of tree climbing gear, has selected Knotice's Concenrtri EmailPlus to improve the targeting and segmentation of its email marketing communications.

"Whether we're communicating to dealers, large corporations, or individuals, Knotice helps us segment and manage all of our customer data for timely and targeted emails," said Bill Weber, owner of Arborwear. "Knotice's software allows us to combine a variety of data sources into one to ensure we are sending relevant, valuable, emails. The ability to combine our email marketing and data management environment, plus best in class delivery assurance tools, makes Knotice's solution truly unique."

Arborwear plans to implement an array of email marketing initiatives that include new product announcements, and timely, targeted promotions and special offers.

What makes Concentri EmailPlus unique, according to Knotice CEO and co-founder Brian Deagan, is its underlying universal profile management system that allows marketers to harness all of their critical data points to create a rich profile environment.

"I am delighted Arborwear chose Knotice for email marketing," Deagan said. "Highly specialized brands like Arborwear must engage their customers with timely and extremely targeted content. I'm looking forward to working with Arborwear as they continue to grow their business."

Knotice maximizes the ROI of direct digital marketing – interactive marketing communications that can be addressed to a specific individual – through process automation, increased relevance and improved performance. Working with clients across many industries – including retail, hospitality, restaurants, cable and broadband, and many more – Knotice provides efficient, effective, and highly-targeted marketing communications through today's primary digital channels of email, mobile and the Web. Whether a company is seeking a top-tier channel specific software solution, or a complete direct digital marketing solution that spans all channels, Knotice saves its customers time and money while improving content relevance and campaign performance.

Knotice's on-demand software is called Concentri. Solutions include Concentri Mobile for mobile marketing, Concentri EmailPlus for email marketing, Concentri SiteTarget for onsite targeting, along with landing page management, testing and optimization, and universal profile management for data centralization.

Arborwear manufactures honest, hardworking clothing for arborists. Headquartered in Newbury, Ohio, the company produces a variety of clothing made using heavy duty fabric and innovative, free moving designs. Arborwear prides itself on personally testing its clothing for quality. Arborwear sells direct to the general public, through dealers and resellers, and large corporations.

Knotice Ltd

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