Home / Knowledge / News / Information Technology / Arborwear to implement an array of email marketing initiatives
Arborwear to implement an array of email marketing initiatives
Jun '10
Knotice, a provider of software and services that maximize the ROI of direct digital marketing through process automation, increased relevance, and improved performance, announces Arborwear, a national retailer of tree climbing gear, has selected Knotice's Concenrtri EmailPlus to improve the targeting and segmentation of its email marketing communications.

"Whether we're communicating to dealers, large corporations, or individuals, Knotice helps us segment and manage all of our customer data for timely and targeted emails," said Bill Weber, owner of Arborwear. "Knotice's software allows us to combine a variety of data sources into one to ensure we are sending relevant, valuable, emails. The ability to combine our email marketing and data management environment, plus best in class delivery assurance tools, makes Knotice's solution truly unique."

Arborwear plans to implement an array of email marketing initiatives that include new product announcements, and timely, targeted promotions and special offers.

What makes Concentri EmailPlus unique, according to Knotice CEO and co-founder Brian Deagan, is its underlying universal profile management system that allows marketers to harness all of their critical data points to create a rich profile environment.

"I am delighted Arborwear chose Knotice for email marketing," Deagan said. "Highly specialized brands like Arborwear must engage their customers with timely and extremely targeted content. I'm looking forward to working with Arborwear as they continue to grow their business."

Knotice maximizes the ROI of direct digital marketing – interactive marketing communications that can be addressed to a specific individual – through process automation, increased relevance and improved performance. Working with clients across many industries – including retail, hospitality, restaurants, cable and broadband, and many more – Knotice provides efficient, effective, and highly-targeted marketing communications through today's primary digital channels of email, mobile and the Web. Whether a company is seeking a top-tier channel specific software solution, or a complete direct digital marketing solution that spans all channels, Knotice saves its customers time and money while improving content relevance and campaign performance.

Knotice's on-demand software is called Concentri. Solutions include Concentri Mobile for mobile marketing, Concentri EmailPlus for email marketing, Concentri SiteTarget for onsite targeting, along with landing page management, testing and optimization, and universal profile management for data centralization.

Arborwear manufactures honest, hardworking clothing for arborists. Headquartered in Newbury, Ohio, the company produces a variety of clothing made using heavy duty fabric and innovative, free moving designs. Arborwear prides itself on personally testing its clothing for quality. Arborwear sells direct to the general public, through dealers and resellers, and large corporations.

Knotice Ltd

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search