Home / Knowledge / News / Information Technology / Scheyer applies digital design sense to fashion with gr.dano line
Scheyer applies digital design sense to fashion with gr.dano line
08
Jul '10
When digital agency Isobar's Brian Scheyer talks about one of his most recent designs, it's difficult to know if he's talking about a client's latest digital campaign or a new collection from gr.dano, a successful women's clothing line he co-created with partner Jill Giordano and which is being featured in the California Design Biennial July 18 – November 1, 2010 at the Pasadena Museum of California Art. He uses phrases such as “don't over embellish,” “keep the design clean but focus on the details, that's where it gets fresh and exciting,” and “maintain a consistent unique point of view throughout – from concept to execution.”

“The more interactive design moves into three-dimensional space and personalization with mediums such as the iPad, the more intersection I see between my fashion designs and my job as a creative director at Isobar working on campaigns for brands like SanDisk, TRESemme and Kohler,” said Scheyer, Associate Creative Director in Isobar's San Francisco office. “In both cases, it comes down to making the consumer – whether buying a dress or a faucet – understand it's not just a product being purchased but an extension of who they are.”

Scheyer and Giordano have been selected to participate in the fourth California Design Biennial titled Action/Reaction, an exhibition that highlights the most significant and innovative designs being created in California. Works will be featured from fashion, industrial design, graphic design, transportation and architecture. Organized and presented by the Pasadena Museum of California Art since 2003, the California Design Biennial showcases new directions in design, as well as explores how design impacts and inspires our culture.

The concept of architecture in fashion design is renewed by the talents of Jill Giordano and Brian Scheyer, the design duo behind women's ready-to-wear label gr.dano. Incorporating structure as a signature design trait, the designers take it one step further with a standout collection of dresses and separates resembling modern chic. The gr.dano line of clothing is available at women's clothing stores through the U.S. and in Canada.

Isobar North America Inc


Must ReadView All

Textiles | On 24th Jun 2017

Applied DNA to tag cotton for 2017/18 US ginning season

Applied DNA, provider of DNA-based supply chain security,...

Apparel/Garments | On 24th Jun 2017

NPD Group launches Trend Tracker for apparel trends

Global information company the NPD Group has launched Trend Tracker,...

Textiles | On 24th Jun 2017

Cotton USA’s first innovation competition in UK ends

Cotton USA has announced the successful close to its first innovation ...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search