Home / Knowledge / News / Information Technology / Brightcove helps online video initiatives of Warehouse
Brightcove helps online video initiatives of Warehouse
12
Jul '10
Brightcove, the leading online video platform, announced that Warehouse, a leading UK women's fashion retailer with 320 stores countrywide, has rolled out a host of new online video initiatives, including a new iPhone video application, using the Brightcove platform. Warehouse, which is owned by Aurora Fashions, is leveraging the Brightcove platform to support its Style Studio TV fashion portal at Warehouse.co.uk, which showcases the latest in fashion trends from Warehouse and enables visitors to view and purchase products directly from within online video experiences.

“There is no better way to showcase Warehouse's collections coming to life and to tell our story than through video,” said Danielle Brown, head of marketing at Warehouse. “The Brightcove platform has enabled us to deliver the highest quality user experience possible for our branded video content across both the PC Web and on mobile devices like the iPhone.”

Warehouse's online video offerings include the fashion portal, Style Studio TV, as well as video-rich website catalogs of clothing and accessories. With the Brightcove platform, Warehouse has introduced an innovative “shoppable” video functionality, where fashions shown in videos are available for purchase within the same screen. Warehouse also recently introduced a mobile application using the Brightcove iPhone Software Development Kit (SDK), featuring the latest updates on trends and fashion must-haves available at warehouse.co.uk. The app includes new video content from Style Studio TV and a multitude of styling tips.

“Video provides major retail brands like Warehouse with a unique opportunity to drive customer engagement and to deliver a highly interactive online shopping experience,” said Jeff Whatcott, Brightcove senior vice president of marketing. “Warehouse has a tremendous following in the UK, and we are proud to support the organization's innovative e-commerce video initiatives and new iPhone app.”

Brightcove Inc


Must ReadView All

Courtesy: Michael Kors

Fashion | On 25th Jul 2017

Michael Kors to acquire Jimmy Choo

Global fashion luxury brand Michael Kors Holdings Limited has reached ...

Apparel/Garments | On 25th Jul 2017

VF Corp posts $2.4 billion revenue for Q2 2017

VF Corporation has recorded revenue of $2.4 billion, up 2 per cent,...

Textiles | On 25th Jul 2017

Egypt signs agreement with UNIDO for cotton production

Egypt has signed a €1.5 million ($1.74 million) cooperation agreement ...

Interviews View All

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X