Hanesbrands makes it to top innovators 2010 list

20 Jul '10

3 min read

Lectra, the world leader in integrated technology solutions dedicated to industries using soft materials -- textiles, leather, industrial fabrics, and composite materials -- announced its customer, Hanesbrands Inc. was named to the prestigious Top Innovators list of 2010 by Apparel Magazine.

Lectra nominated Hanesbrands earlier this year and was proud to present the award to Todd Dickson, Director of Supply Chain Technical Services, at Hanesbrands during the SPESA Expo 2010.

Apparel's third annual Top Innovators awards salute the key visionary organizations that are shaping the industry through creativity, determination, and innovative strategies. Based in Winston-Salem, N.C., Hanesbrands Inc. is a global consumer goods company with more than a century of history and a portfolio of leading apparel essentials including T-shirts, bras, panties, men's underwear, kids' underwear, socks, hosiery, casualwear and activewear.

As the largest seller of apparel essentials in the US (by sales volume), Hanesbrands must deliver sound products and meet consumer expectation ensuring maximum quality, flexibility and production of their apparel goods. In order to do this, Hanesbrands has integrated Lectra Vector automated cutting solutions in various company-run facilities around the globe.

"Investing in Lectra value-added solutions has allowed us to maintain production volume and meet market demands," said Todd Dickson, Director of Supply Chain Technical Services, at Hanesbrands. "We are thrilled to be recognized as a Top Innovator for 2010, and we are committed to anticipating what consumers want and innovating to meet those needs in comfort, fit, and value, while maintaining the right touch with consumer trends. Implementing Lectra's Vector automated cutting solutions allows us that flexibility."

Companies around the world, like Hanesbrands, use Lectra's Vector automated cutting solutions, which is at the heart of Lectra's intelligent cutting room offer, consisting of a complete set of global solutions that enhance and optimize the cutting process. The intelligent cutting room is perfect for mass production as well as diversified production, and ensures speed to market. It can generate significant savings in industrial process time and fabric.

Combining value-added software, high-performance cutting machines and specialized professional services, these comprehensive solutions ensure greater profitability without compromising quality. The intelligent cutting room offers a reliable solution and, coupled with Lectra's industry-specific services and industrial expertise, ensures customers benefit from maximum equipment up-time.

In addition to their commitment to adopting the latest in technology advancements, Hanesbrands continues to lead the way in environmental responsibility as well as local and global community spirit. Hanesbrands is building a state-of-the-art textile manufacturing plant in Nanjing, China, to Green Building Council standards, which is expected to be the first textile plant in the world to achieve Leadership in Energy and Environmental Design certification.

Hanesbrands has also secured 2,000 tents to donate to employees of its contract sewing operations in Haiti as part of the company's efforts to help feed, clothe, shelter and employ thousands of earthquake victims.

According to Roy Shurling, President for Lectra North America, "Lectra's goal is to enable companies to innovate through our technology. We are proud of Hanesbrands and their outstanding use of our solutions to innovate and meet consumer demand."

Lectra

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