Home / Knowledge / News / Information Technology / Etailers gain from adopting Treepodia smart video platform
Etailers gain from adopting Treepodia smart video platform
23
Jul '10
While ecommerce as a whole was up in Q1 2010, some retailers profited more than others, among them numerous fashion industry merchants that have implemented the Treepodia video solution.

As a whole, over the course of Q1, these etailers saw an average 134% increase in conversion rates with the addition of Treepodia's smart video platform.

While their products differed (including a jewelry, apparel, and accessories retailer respectively), the results were similar - a significant increase in bottom line sales.

Three different parameters were measured overall: the percent of unique visitors to a product page who could have watched video, but did not, yet still added the product to their cart; the number of unique visitors to a product page who both watched video and added the product to their cart; and the percent of site visitors who when presented with the option, chose to watch a video.

What the results showed was two-fold. One is the dramatic increase in conversion rates for those shoppers who watched video (almost triple in the cases of apparel and accessories retailers).

A second subsidiary result is the impact that the mere presence of video had on consumers. Just by adding video as an option increased conversion rates, even when not all visitors viewed them. That being said, based on the results, nothing proved more effective than an actual video view, with shoppers who viewed video converting more than twice as often as those who did not view the video.

"Video is an incredible tool that drives conversions at an exponential rate," commented Treepodia's CEO Tal Rubenczyk. "However, while having video onsite in and of itself works wonders, retailers need to make sure people watch them in order to maximize their effect and further increase sales. The Treepodia ecommerce video solution, with the help of the Treepodia in-house team comprised of professionals in the realm of etail, ensures not only that every product is covered with video content, but also that this video content is as accessible and appealing to site visitors as possible."

Treepodia Ltd

Must ReadView All

Courtesy: Li & Fung

Textiles | On 29th Mar 2017

Li & Fung introduces new 3-year plan 2017-2019

Li & Fung Limited has outlined its next Three-Year Plan (2017-2019)...

Courtesy: Carrington

Apparel/Garments | On 29th Mar 2017

Carrington Workwear signs JV with TMG Textiles

Carrington Workwear, one of the largest producers of workwear fabrics ...

Apparel/Garments | On 29th Mar 2017

Jabong launches Aeropostale on its platform

Jabong has added leading American high-street fashionwear brand,...

Interviews View All

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search