Home / Knowledge / News / Information Technology / Talbots uses Bazaarvoice Stories
Talbots uses Bazaarvoice Stories
24
Jul '10
Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, announced that Talbots is using Bazaarvoice's social commerce platform with Stories to power Pearls of Wisdom: Your Voice on Talbots.com. “Pearls of Wisdom: Your Voice” provides Talbots customers with a place to share their stories, opinions, and style – or simply play confidante.

Customers are encouraged to address topics close to their hearts, including summer reading lists, embarrassing moments with moms, and their absolute worst Valentine's Day gifts. Topics are promoted via email and Facebook, and top stories and authors are highlighted on Talbots Facebook fan page.

“The Talbots shopper is smart, stylish, and sophisticated. With Bazaarvoice Stories, our customers are encouraged to share their insights, advice, wisdom, and humor. This platform allows our customers to speak freely to us about who they are and what Talbots means to them,” said Kate Goodman, Director of E-Commerce at Talbots. “This allows us to create a broader, more relevant community by encouraging customers to share emotional experiences -- within Talbots.com instead of some third-party site.”

“Pearls of Wisdom: Your Voice” also provides Talbots customers with opportunities to share their direct experiences shopping at Talbots and with the brand. Campaigns, such as the currently running 'Great Takes: Stories about your one great Talbots piece,' allow customers to share their real-life stories, aspirations, and expectations. As a result, Talbots can effectively increase brand involvement and interaction. In addition, Talbots can leverage the user-generated content to attract and influence new visitors to become loyal customers. Finally, the user-generated content on the Your Voice site can be used to achieve greater results from multichannel contests, campaigns, and promotions.

“Talbots is well known for classic women's clothing and excellence in customer service. By adding the Bazaarvoice social commerce platform to its eCommerce site, the company can now build connections and community within the online shopping experience, resulting in higher conversion, decreasing returns, and increasing customer loyalty,” said Brett Hurt, founder and CEO of Bazaarvoice. “These customer voices – or digital word of mouth – are an extremely powerful business driver and the basis for incredible business transformation. We're very proud to be Talbots' partner in leveraging the power of the social Web.”

Talbots is a leading specialty retailer and direct marketer of women's classic clothing, shoes and accessories. Established in 1947, the company is known for legacy items like the perfect blazer, trustworthy trench, versatile white shirt, ballet flats and pearls, as well as its fine workmanship, gracious service and welcoming red doors. With a nod to tradition infused with modern flair, Talbots offers an array of timeless wardrobe options to flatterwomen of all shapes and sizes. The Company currently operates stores in 580 locations in 46 states, the District of Columbia, and Canada.

Bazaarvoice

Must ReadView All

President Tsai Ing-wen delivering remarks before boarding her plane bound for Central America. Courtesy: Presdient's office

Textiles | On 16th Jan 2017

‘Textiles at centre of Taiwan’s new trade arrangements’

Textiles should be at the heart of Taiwan’s thinking while developing ...

Apparel/Garments | On 16th Jan 2017

Ralph Lauren develops policy on tracking wood based fabrics

In a bid to trace source of wood based fabrics like viscose and rayon ...

Apparel/Garments | On 16th Jan 2017

EC proposes enhanced market access for Sri Lanka

The European Commission (EC) has proposed that a significant part of...

Interviews View All

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search