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NETexponent to expand Dick's current affiliate program
Jul '10
NETexponent, a leading affiliate and search marketing agency in New York, announced that Pittsburgh based Dick's Sporting Goods Inc. has appointed them to manage, optimize, and grow their existing affiliate marketing and media partnership programs for its e-commerce site. This decision comes after an extensive agency search process conducted over several months and involving a number of online performance marketing agency candidates.

NETexponent outpaced several noteworthy contenders vying for control of the retailers' affiliate business with their plans to expand Dick's Sporting Goods current affiliate program through stabilization and diversification efforts. The Agency will maximize online order volume by leveraging its database and relationships with several hundred top-performing affiliate and media partner websites. Expanding category targets will get the agency's all-star attention.

“Dick's is already the leading provider in the athletic retail space. We believe it should be the #1 online sporting goods retailer affiliate program,” Sal Conca, Senior Affiliate Manager and one of the leads on this new account. “The NETexponent team is ready to take [Dick's Sporting Goods] to the next level.”

“I am a fan and patron of Dick's Sporting Goods,” says NETexponent CEO, Peter Figueredo. “Our companies share an ethos: stellar customer service and an expert employee knowledge base creates unrivaled customer loyalty.” Figueredo adds that affiliates should “not only be your best salespeople but also your biggest fans.”

NETexponent is proud to add Dick's Sporting Goods, Inc. to its roster of client s that includes other top brands such as Audible.com, Hot Topic, Financial Times, and Total Gym. Notably, affiliate partners have the potential to earn 6% commissions on sales they refer to website which Conca calls a “competitive industry rate.”

NETexponent LLC

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