Home / Knowledge / News / Information Technology / RichRelevance to delight shoppers at Patagonia.com
RichRelevance to delight shoppers at Patagonia.com
03
Aug '10
RichRelevance, the leading provider of dynamic e-commerce personalization for the world's largest retailers, announced that Patagonia has partnered with RichRelevance to deliver a more relevant experience to online shoppers.

Patagonia, which focuses on making the best possible outdoor products and apparel with a bias towards simplicity and utility, selected RichRelevance and RichRecs to personalize the online shopper's experience at Patagonia.com, employing innovations such as custom recommendation messaging to reflect the unique sensibility of the Patagonia audience. Based on its proven success with personalization in the US, Patagonia recently expanded its use of RichRelevance to Patagonia Japan's website.

Patagonia grew out of a small company that made tools for climbers and distinguished its brand through minimalism, simplicity and utility. “After surveying the market, we found that RichRelevance offered the most elegant—and powerful—product recommendation solution on the market. Their team and technology have expertly delivered a personalized online experience that lives up to our customers' expectations while blending seamlessly with our site and trusted brand,” said Crist Costa, head of e-commerce technology at Patagonia.

With RichRelevance, Patagonia is able to offer a completely individualized experience to every site visitor based on the shopper's unique attributes as well as numerous shopping behaviors such as past purchases, browsing history, and more. As a customer shops and explores on Patagonia's US and Japan sites, personalized recommendations continually adapt and adjust to his or her activity and goals.

This is accomplished through RichRelevance's industry-leading enRICH Personalization Engine, which facilitates competition among 60 independent recommendation strategies to deliver the most relevant experience. All recommendations include explicit messaging about why a product is suggested, framed in a way that resonates most with Patagonia shoppers.

“Patagonia is a true pioneer and a great partner. For both companies, our corporate cultures are the cornerstone of our business. We share a commitment to our customers, our products and our planet,” said Todd Pearson, Chief Customer Officer of RichRelevance. “Of course it has also been quite exciting to see the uptick in sales and engagement that results from delivering a relevant customer experience online, both in the US and on international sites like Patagonia Japan.”

RichRelevance Inc


Must ReadView All

Decision in UK budget to attract investment in retail: BRC

Textiles | On 24th Nov 2017

Decision in UK budget to attract investment in retail: BRC

British finance minister Philip Hammond’s announcement in his budget...

Courtesy: Shangdong Ruyi

Textiles | On 24th Nov 2017

Shangdong Ruyi to acquire major stake in Bagir

Shangdong Ruyi Technology Group Ltd, one of the leading Asian global...

Chinese e-commerce firm JD.com invests $44 mn in Tiki.vn

Apparel/Garments | On 24th Nov 2017

Chinese e-commerce firm JD.com invests $44 mn in Tiki.vn

Chinese e-commerce firm JD.com has invested $44 million in Tiki.vn, a ...

Interviews View All

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Urmil Arya

Sushila International, a well established textile organisation established ...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search