Home / Knowledge / News / Information Technology / RichRelevance to delight shoppers at Patagonia.com
RichRelevance to delight shoppers at Patagonia.com
03
Aug '10
RichRelevance, the leading provider of dynamic e-commerce personalization for the world's largest retailers, announced that Patagonia has partnered with RichRelevance to deliver a more relevant experience to online shoppers.

Patagonia, which focuses on making the best possible outdoor products and apparel with a bias towards simplicity and utility, selected RichRelevance and RichRecs to personalize the online shopper's experience at Patagonia.com, employing innovations such as custom recommendation messaging to reflect the unique sensibility of the Patagonia audience. Based on its proven success with personalization in the US, Patagonia recently expanded its use of RichRelevance to Patagonia Japan's website.

Patagonia grew out of a small company that made tools for climbers and distinguished its brand through minimalism, simplicity and utility. “After surveying the market, we found that RichRelevance offered the most elegant—and powerful—product recommendation solution on the market. Their team and technology have expertly delivered a personalized online experience that lives up to our customers' expectations while blending seamlessly with our site and trusted brand,” said Crist Costa, head of e-commerce technology at Patagonia.

With RichRelevance, Patagonia is able to offer a completely individualized experience to every site visitor based on the shopper's unique attributes as well as numerous shopping behaviors such as past purchases, browsing history, and more. As a customer shops and explores on Patagonia's US and Japan sites, personalized recommendations continually adapt and adjust to his or her activity and goals.

This is accomplished through RichRelevance's industry-leading enRICH Personalization Engine, which facilitates competition among 60 independent recommendation strategies to deliver the most relevant experience. All recommendations include explicit messaging about why a product is suggested, framed in a way that resonates most with Patagonia shoppers.

“Patagonia is a true pioneer and a great partner. For both companies, our corporate cultures are the cornerstone of our business. We share a commitment to our customers, our products and our planet,” said Todd Pearson, Chief Customer Officer of RichRelevance. “Of course it has also been quite exciting to see the uptick in sales and engagement that results from delivering a relevant customer experience online, both in the US and on international sites like Patagonia Japan.”

RichRelevance Inc


Must ReadView All

Textiles | On 21st Aug 2017

GST payment & filing for July extended till Aug 25

The GST Implementation Committee, consisting of state and Central...

Textiles | On 21st Aug 2017

India’s cotton production may grow by 3.76% in 2016-17

India’s cotton production is likely to rise by 3.76 per cent to 345...

Textiles | On 21st Aug 2017

Telangana announces sops for textile, apparel sector

The Telangana government recently announced a string of incentives,...

Interviews View All

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
67.7%
No
16.1%
Skip
16.1%

Total Votes: 31

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
45.2%
No
35.5%
Skip
19.4%

Total Votes: 31

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.9%
No
6.5%
Skip
9.7%

Total Votes: 31

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
61.3%
No
9.7%
Skip
29.0%

Total Votes: 31


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search