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Bob Copeland to lead TradeCard's New Product Strategy
20
Aug '10
TradeCard, Inc., the supply network collaboration platform of choice for more than 5,000 retailers, brands, manufacturers and service providers, announced the appointment of Bob Copeland to Senior Vice President of Product Strategy & Business Development.

Copeland will head TradeCard's emerging product strategy to enable retail, apparel and footwear companies to capitalize on cloud technology in the supply chain to improve visibility, agility and margins. Copeland brings to TradeCard more than 20 years of supply chain consulting knowledge and insight from strategic initiatives facilitated at companies such as Target, Macy's, Avon and Adidas.

"Bob has been a leader and innovator for retail, apparel and footwear supply chains over the last two decades," said Kurt Cavano, CEO of TradeCard, Inc. "He knows the market's pains, needs and complexities better than anyone. As the head of our product strategy he will shape our platform to fit the demands of customers and help TradeCard deliver the most impactful multi-enterprise collaboration platform in the world."

At Kurt Salmon Associates, Copeland delivered value to clients through definition and implementation of supply chain strategy, systems and business process improvements. He will apply that expertise to retailers, brands, suppliers and service providers on the TradeCard Platform.

"Retail supply chains face increasing pressure to reduce time and cost while enhancing responsiveness," said Copeland. "TradeCard is uniquely positioned to address this need by connecting multiple parties in an integrated supply network on a single platform. Automated transactions and workflow that touch all parties involved will provide a huge amount of value in the coming years."

Copeland is the past chairman of the Supply Chain Leadership Committee of the American Apparel and Footwear Association (AAFA) and is on the Editorial Advisory Board of Apparel Magazine.

TradeCard's services and global trading partner network enable retailers, brands, suppliers and service providers to connect and collaborate in an automated environment. Financial services available on the TradeCard Platform help companies of all sizes to better compete by improving margin and cash flow. Multi-enterprise collaboration improves supply chain visibility for buyers and suppliers.

TradeCard, Inc. is the leading provider of on-demand supply chain management solutions. The TradeCard Platform synchronizes financial transactions with physical events in the global supply chain to help customers automate trade transactions from purchase order to payment and chargebacks.

TradeCard Inc

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