Home / Knowledge / News / Information Technology / Nine West to use JAGTAG Mobile 2D Barcodes
Nine West to use JAGTAG Mobile 2D Barcodes
06
Sep '10
JAGTAG, the U.S. leader in mobile 2D barcode advertising, and Nine West, a division of Jones Apparel Group, announced an integrated mobile marketing campaign to promote Nine West's Fall 2010 Vintage America Collection featuring Joss Stone. Nine West is the first company to use JAGTAGs on product packaging, such as shoeboxes, and will also use JAGTAGs in its print, online and in-store promotional materials.

Nine West's Vintage America Collection campaign with JAGTAG allows consumers to interact with singer-songwriter and style icon Joss Stone, who helped design the new product line, through email messages, free music downloads and digital videos. Users will also have the chance to enter a sweepstakes to win products from the Nine West Vintage America Collection. The specially branded JAGTAG features Joss Stone's signature flower tattoo design and will appear on Vintage America Collection shoeboxes and promotional materials in print and in-stores, as well as on a microsite for the campaign and in Lucky Magazine's October issue.

Debbie Woloshin, Senior Vice President of Marketing for Nine West, said, "JAGTAG has customized every element of this interactive campaign to reflect the authentic spirit of the Vintage America – from the branded JAGTAG to the unique messages and content that consumers receive. We are always looking for ways to interact with our consumers and JAGTAG's design capabilities and capacity to reach mobile users across the country makes it an ideal partner for this campaign."

Ed Jordan, Chief Executive Officer of JAGTAG said, "Nine West was thoughtful in its approach and has taken the concept of interactive marketing one step further by being the first footwear brand to incorporate JAGTAGs into product packaging and design a fully integrated, 2D barcode-enabled campaign of this nature. This campaign is a strong example of how brands can engage consumers at their exact point of interest and then deliver customized content to establish and maintain a value-driven dialogue with consumers that fosters brand loyalty."

To use JAGTAGS, consumers can take and send a photo of the JAGTAG with any camera phone and will receive multimedia content and automatically be entered into a sweepstakes to win Joss Stone's Vintage America look, including shoes, clothing, jewelry and other accessories. Those who participate in the sweepstakes will receive several text and video messages directly from Joss Stone including performance clips, behind the scenes footage from the Lucky photo shoot and how-to style tips.

JAGTAG works on all camera phones and across all major wireless carriers in the United States without requiring users to download an application. The Nine West campaign with JAGTAG will run from August 16, 2010 through October 31, 2010.

Known across the world for her amazing voice and independent spirit, Stone has been a hands-on partner with Nine West Creative Director, Fred Allard, on all aspects of the design process for key looks in the fall 2010 Vintage America collection. Together, they have created a series of looks that showcase the laid back confidence and Bohemian style of the Nine West Vintage America Collection as envisioned through Stone's imaginative eyes.

The duo also drew a great deal of inspiration from the singer's personal tattoos and this influence is evident throughout the collection--from the footwear designs to the logo and packaging. The stylish new looks are slated to debut worldwide at select Nine West retailers at the end of August and on the collection's microsite.

JAGTAG


Must ReadView All

Pakistan govt notifies 50% duty drawback on exports

Textiles | On 21st Oct 2017

Pakistan govt notifies 50% duty drawback on exports

The Pakistan government has notified the ‘Duty Drawback of Taxes...

Ghana sets up task force to clamp down on textile piracy

Textiles | On 21st Oct 2017

Ghana sets up task force to clamp down on textile piracy

Ghana’s ministry of trade and industry has set up a taskforce to...

Courtesy: Coach

Fashion | On 21st Oct 2017

US company Coach to change name to Tapestry from Oct 31

Coach Inc., a New York-based house of modern luxury accessories and...

Interviews View All

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.1%
No
12.9%
Skip
10.0%

Total Votes: 70

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.4%
No
28.6%
Skip
10.0%

Total Votes: 70

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.7%
No
10.0%
Skip
4.3%

Total Votes: 70

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.7%
No
11.4%
Skip
12.9%

Total Votes: 70


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search