Home / Knowledge / News / Information Technology / Web Sizing Tool sets new denim standard for women
Web Sizing Tool sets new denim standard for women
18
Sep '10
Levi's - the original, definitive jeans brand - announced the global launch of the Levi's Digital Fitting Experience, an interactive destination for women to explore their perfect fitting jeans online. The Levi's Digital Fitting Experience provides women with engaging content and personalized tools to demystify the process of finding perfect-fitting jeans based on their shape, not size.

"We started out by listening to the internal dialogue women have with themselves when trying on jeans," said Mary Alderete, Levi's Vice President of Global Women's Marketing. "What we found is that 54% of women try on at least 10 pairs of jeans, yet when the jeans don't fit, women blame themselves. Our research showed that 80% of women around the world fall into three distinct body shapes, so one size could never fit all. Our goal is to engage women online with our interactive, custom fit experience that will match them with their perfect Levi's CURVE ID fit whether they are a Slight Curve, Demi Curve or Bold Curve. We believe this will change the way women shop for jeans forever. "

Combining the qualities of TV advertising, web content and tailored fit expertise, the Levi's Digital Fitting Experience gives women all the tools they need to find the perfect fit for their unique body shape. Women will be able to identify their Levi's CURVE ID fit by completing an interactive quiz and following a simple step-by-step measurement process. They can also get the inside story on the unique fit science through 'behind the scenes' interviews with Levi's designers and some of the inspirational women who wear Levi's CURVE ID jeans.

Available in 50 countries and in 20 different languages, the Levi's Digital Fitting Experience will help to ensure women have the opportunity to find their perfect jeans fit from anywhere in the world. The content can be accessed via the levi.com home page by clicking on the Levi's Curve ID campaign.

"We set out to create an online experience that mirrors the quality and innovation of the Levi's CURVE ID fit system," said Shumone Chatterjee, Vice President, Levi's Marketing for Levi Strauss Asia Pacific Division. "The Levi's brand is renowned for its iconic campaigns and with the launch of one of our most significant global digital campaigns to date, our goal was to create an online experience that stayed true to the company's rich audio-visual heritage. We partnered with world-class creative talent to blend the diverse worlds of art direction with the latest technology and social media tools all to make it easy for women to find their perfect fit."

Bringing the Levi's consumer experience to the web
In developing the site, great care was taken to deliver the creative experience consumers have come to expect from the Levi's brand. In Europe and Asia, the Levi's Digital Fitting Experience is supported by an advertising campaign featuring inspiring women who have discovered the perfect fit with Levi's CURVE ID jeans. Swedish electro star Lykke Li, British musician Pixie from Violet, and DJ and model Miss Nine talk exclusively on the site about their creative journeys, their style inspirations and their hunt for the perfect fitting jeans.


Must ReadView All

Apparel/Garments | On 25th Jun 2017

Half of 7,000 new apparel online each day target women

Adobe has released its first Digital Price Index for apparels,...

Textiles | On 25th Jun 2017

First Insight, Chico's FAS enter partnership

First Insight, a technology company transforming how retailers make...

Apparel/Garments | On 25th Jun 2017

Expand changing use of social and web resources

With over 400 million impressions to date and web traffic of over two ...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search