Home / Knowledge / News / Information Technology / GARAGE broadens its NA reach with new e-commerce channel
GARAGE broadens its NA reach with new e-commerce channel
28
Sep '10
GARAGE, a Canadian apparel brand which has been delivering affordable casual fashion to teens in Canada and the United States, announced the launch of its much anticipated e-commerce site. As of now, Garage's new and existing customers are able to shop online at www.garage.ca.

The new site will be shipping effortlessly cool styles within Canada, and later this fall - across the United States. The site will showcase a full range of hoodies, denim, tees, camis and an assortment of buzz-worthy styles – to be frequently updated with up-to-the minute looks for every season.

“We are pleased to be launching the Garage e-commerce experience this fall, and in time for the upcoming Holiday period. This is really a natural extension of our existing business, broadening our access of the Garage brand and delivering our strong casual fashion message to teen girls across more channels. We see the introduction of this channel as another important way to connect with our core customer, and provide her with access like never before”, says Anna Martini, President of Groupe Dynamite, the parent company.

The Garage website visitor will experience a new look, strong photography components, ease of navigation, and fun, happy graphics to support the brand visually. The site comprises advanced online merchandising, ordering and processing, coupled with unique shopping tools. Other key features include wish lists linked to social media forums, and various other personalized touches that provide a world-class purchasing process that's both frictionless and fun.

“We want to deliver an online channel that provides our customer a unique personalized experience, while complementing the effectiveness of our other shopping channels”, says Monica Salinas, E-commerce Director at Groupe Dynamite.

With ongoing expansion – and no signs of slowing down, Garage's landscape continues to broaden its reach with the opening of more stores South of the border (Miami, FL this past June, Providence, RI and Buffalo, NY in the upcoming months), and abroad (Dubai U.A.E this past May, and Qatar in the Fall of 2010). Garage continues to set the bar higher in leading its global expansion, which combined with its new e-commerce channel, makes the brand fully accessible to teen girls everywhere.

Garage

Must ReadView All

Apparel/Garments | On 23rd Feb 2017

NAFTA renegotiation puts Mexico-US jeans trade at risk

The almost imminent renegotiation of the North America Free Trade...

Rick Helfenbein (left), president and CEO of AAFA, with Juan Estrada, chief of party, Hub; Courtesy: Hub

Apparel/Garments | On 23rd Feb 2017

AAFA inks agreement for best manufacturing in East Africa

The American Apparel & Footwear Association (AAFA) has entered into a ...

Mango vice-chairman and member of the board of directors Daniel Lopez (L) with Ananth Narayanan, CEO, Myntra & Jabong. Courtesy: Myntra

Apparel/Garments | On 23rd Feb 2017

Mango awards distribution & management rights to Myntra

Mango, the Spanish fast fashion brand, has awarded its master...

Interviews View All

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search