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Lands' End adopts Vee24 video-engaging technology

06 Oct '10
4 min read

"Our outerwear is rich in design details, and having the ability to demonstrate these features to our online customers is an incredibly unique service," said Conlin. "From hand-warmer sheaths, and snow guard cuffs to the Grow-A-Long extended sleeves and pant legs in the kids' outerwear collection, our personal shoppers will be able to truly bring these products to life."

How the technology works
Lands' End Live Video Chat sessions are managed through a new ground-breaking system called Veedesk, which in effect is a mini broadcasting studio built into a touch screen PC. All the customer requires is a normal PC or laptop with broadband Internet access.

The Live Video Chat is designed to easily enhance the shopping experience and establish the next class in ultimate customer service – a friendly, face-to-face online dialogue with the ability to share information visually and guide customers effortlessly through all aspects of the process. "With Lands' End's legendary reputation for outstanding customer service, no one will be surprised that they were the first retailer to adopt this new and exciting technology," said Andy Henshaw, Vee24 CEO. "This video-engaging technology marks a monumental change in online marketing and fundamentally changes the way customers will shop."

Lands' End

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