Wet Seal to implement Firethorn's soon-to-be-released SWAGG

14 Oct '10

2 min read

Leading mobile commerce enabler Firethorn Holdings, LLC, a wholly owned subsidiary of Qualcomm Incorporated, announced that The Wet Seal, Inc., a national specialty retailer of apparel and accessories for women, is the latest retail partner for Firethorn's soon-to-be-released SWAGG mobile application. The Wet Seal, Inc. operates Wet Seal and Arden B stores, and both brands will join a growing list of merchants that will feature SWAGG in time for the 2010 holiday season.

"SWAGG will improve the shopping experience for consumers by enabling them to give and get gift cards on the go, manage their loyalty programs and receive the offers they want," said Rocco Fabiano, president of Firethorn Holdings. "Our collaboration will simplify how consumers transact and interact with the Wet Seal and Arden B brands."

"We are excited to offer SWAGG as it provides us with a new mobile solution which focuses on the multi-channel customer shopping experience," said Jon Kubo, senior vice president of Ecommerce and chief information officer, The Wet Seal, Inc. "We believe that this new distribution channel will provide a balance of value and convenience to our consumers this holiday season and beyond."

SWAGG is Firethorn's direct-to-consumer offering, with "smart" technology that gives consumers the ability to purchase, personalize and exchange gift cards directly from a mobile device. SWAGG also will provide consumers mobile access to account information, special offers and loyalty programs. The technology will change the way consumers transact with their favorite brands and shops.

Firethorn Holdings LLC

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