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Republic selects Venda platform to re-dress for success
19
Oct '10
Republic, the UK's leading multi-brand fashion retailer, has overhauled its online store, powered by Venda, the world's largest on-demand ecommerce provider.

Following the online store's initial launch in May 2007, the brand expanded rapidly using the Venda enterprise platform, resulting in 40 per cent year-on-year growth in Q4 2009. Republic has since been bought by TPG (Texas Pacific Group) for £300m in June 2010, and to satisfy further customer demands has re-launched its online offering. This success has led to a contract extension to continue the close working relationship with Venda into the future.

Venda offers a flexible and scalable ecommerce solution, as well as training to allow customers to manage significant changes and updates to their websites easily within a timeframe that suits their needs.

Jo Molineux, Head of Multi-channel at Republic, said: “We have used the Venda enterprise ecommerce platform together with our internal Venda-certified resource to make the significant changes needed for a site re-launch, easily and to our own schedule. The flexibility of the platform has enabled us to add new functionalities including an easier navigation structure and clearer customer purchase-paths to ensure we keep pace with the fast-moving world of fashion retail.”

“However, the plans do not stop there. To facilitate a truly multi-channel experience with Venda, we plan to launch a mobile offering, web-enabled stores and click-and-collect early next year,” she added.

Eric Abensur, Group CEO at Venda commented: “Republic's ongoing success – as a top online retailer and with over 40 per cent year-on-year growth – is evidence of how an online retailer can really optimise the online channel to stay competitive and current in today's multi-channel marketplace. Other retailers should look to Republic as a good example of best practice in the online retail industry.”

Republic first launched in 1986 with a single store in Leeds and rapidly grew to become one of the UK's key high street retailers of men's and women's fashion, showcasing the best brands on the high street including own brands Soul Cal, Miso, Crafted and Fabric alongside big brand names such as Firetrap, Fenchurch, Diesel, G-Star and Bench.

Venda Inc


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