Home / Knowledge / News / Information Technology / Crocs applies SWAGG application during holiday season
Crocs applies SWAGG application during holiday season
25
Oct '10
Leading mobile commerce enabler Firethorn Holdings, LLC, a wholly owned subsidiary of Qualcomm Incorporated, announced that Crocs, Inc., a world leader in innovative casual footwear for men, women and children, is the latest retail partner for Firethorn's soon-to-be-released mobile application, SWAGG(SM). Offering more than 250 distinctive shoe styles to suit every consumer's lifestyle, Crocs joins a growing list of merchants available through SWAGG in time for the 2010 holiday season.

"The launch of SWAGG will transform the retail experience for both consumers and merchants," said Rocco Fabiano, president of Firethorn Holdings. "Our collaboration with Crocs reflects the brand's fun and vibrant personality while providing a simplified way for consumers to transact and interact from their mobile device."

"We are thrilled to work with SWAGG as it allows us to capitalize on the growing number of our consumers making purchases through their mobile devices," said Chris Ladd, vice president, global direct to consumer, Crocs, Inc. "As our mobile presence grows, SWAGG will provide our customers with a simple interface that delivers a more friendly shopping experience."

SWAGG is Firethorn's direct-to-consumer offering, with "smart" technology that gives consumers the ability to purchase, personalize and exchange gift cards directly from a mobile device. SWAGG will also provide consumers mobile access to account information, special offers and loyalty programs. The technology will change the way consumers transact with their favorite brands and shops. SWAGG will be available in time for the 2010 holiday season.

Firethorn Holdings LLC


Must ReadView All

Coats acquires yarn manufacturer Patrick Yarn Mill

Textiles | On 12th Dec 2017

Coats acquires yarn manufacturer Patrick Yarn Mill

Coats, the world’s leading industrial thread manufacturer, has...

India’s garment imports from Bangladesh up 56% post-GST

Apparel/Garments | On 12th Dec 2017

India’s garment imports from Bangladesh up 56% post-GST

India has imported $87.4 million worth of readymade garments from...

Courtesy: Badger Sportswear

Apparel/Garments | On 12th Dec 2017

Badger Sportswear acquires Alleson Athletic

Badger Sportswear, a leading manufacturer of athletic apparel and...

Interviews View All

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search