Home / Knowledge / News / Information Technology / John Lewis deploys SAS Marketing Automation
John Lewis deploys SAS Marketing Automation
28
Oct '10
John Lewis Partnership has selected SAS Marketing Automation to boost its campaign effectiveness across its John Lewis and Waitrose brands. SAS Marketing Automation will enable the Partnership to communicate with its customers in a more relevant and personalised way.

With this capability, John Lewis Partnership will further advance its reputation for outstanding customer service while maximising return on its campaigns and optimising marketing spend.

SAS was chosen by the Partnership following a rigorous evaluation process. SAS Marketing Automation's usability, fast-track deployment approach and integrated platform for campaigns and analytics are cited as the key differentiators.

Craig Inglis, Director Marketing, John Lewis, comments on the project: “John Lewis Partnership prides itself on its outstanding commitment to exemplary customer service. We see SAS Marketing Automation as a vital enabler in extending that ethos and ensuring that customer communications are always relevant, both in-store and online, and across all our brands. Crucially, it will help co-ordinate a wide variety of customer touch-points to deliver an enhanced and more consistent level of customer service across the Partnership.”

Sarah Fuller, Head of Marketing Communications, Waitrose says of the project “Given the Partnership's exciting growth agenda, the development of a wider retail and product offering and the focus on creating a truly exceptional multi-channel experience for our customers, SAS Marketing Automation will significantly enhance the way we engage with both John Lewis and Waitrose customers in a consistent and co-ordinated way.”

Ian Manocha, Managing Director of SAS UK, continues: “John Lewis Partnership has tremendous marketplace momentum and has bold plans for its next phase of growth; establishing a differentiated multi-channel relationship with its customers will be fundamental to enabling that growth. We look forward to working with the Partnership on the deployment of SAS' cutting edge marketing and analytical capabilities to facilitate this.”

SAS Institute Inc

Must ReadView All

Courtesy: Li & Fung

Textiles | On 29th Mar 2017

Li & Fung introduces new 3-year plan 2017-2019

Li & Fung Limited has outlined its next Three-Year Plan (2017-2019)...

Courtesy: Carrington

Apparel/Garments | On 29th Mar 2017

Carrington Workwear signs JV with TMG Textiles

Carrington Workwear, one of the largest producers of workwear fabrics ...

Apparel/Garments | On 29th Mar 2017

Jabong launches Aeropostale on its platform

Jabong has added leading American high-street fashionwear brand,...

Interviews View All

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search