Home / Knowledge / News / Information Technology / Steve Madden expands mobile strategy with Mogreet
Steve Madden expands mobile strategy with Mogreet
02
Nov '10
Mogreet and Steve Madden, designer and marketer of fashion-forward footwear and accessories for women, men and children, announced the launch of a new mobile marketing platform that promises to deliver engaging and unique consumer experiences to Steve Madden consumers directly on their mobile devices. The partnership combines Mogreet's premier rich media mobile marketing platform with Steve Madden's forward-thinking approach to retail, e-commerce and mobile commerce.

Steve Madden is using Mogreet's mobile marketing and messaging platform to invite consumers to opt-in to receive timely and relevant news, sales promotions, and exclusive Steve Madden content directly on their mobile phones. Consumers will be able to text various keywords (i.e. JOINSTEVE to 91919) will receive back relevant text, picture and video messages back on their mobile devices.

For example, consumers will soon be able to see the newest Madden styles on mobile first delivered as video slideshows via MMS. Consumers will be able to text the name of certain products, like the Caryssa high heel, to see images of the shoe, its available colors and even purchase it directly from the device. Furthermore, the Steve Madden mobile marketing plans and strategy is being integrated across all consumer touchpoints, including in-store, on packaging, online, via in-store television screens and direct mail.

"Our customers are using mobile more and more as a companion to their shopping experience," said Andrew Koven, President of E-Commerce and Customer Experience, Steve Madden. "We wanted to find a way to deliver more personalized, timely and relevant information to our customers via mobile. As a brand, we strive to deliver compelling and engaging experiences to our shoppers and using pictures, music and videos delivered through Mogreet's SMS & MMS platform enable us to do this."

"Steve Madden continues to raise the bar with its forward-thinking and innovative approaches to retail. We've excited to be working together to deliver compelling messages to their customers, execute a true multi-channel mobile CRM strategy and most importantly, drive sales," said James Citron, CEO, Mogreet.

MMS and SMS are becoming the technologies of choice for retailers and major brands that are seeking effective ways to connect with their consumers on their mobile in a timely, relevant, personalized and unobtrusive way. By leveraging MMS and SMS, brands can reach nearly 95 percent of mobile phone subscribers on both smartphones and non-smartphones alike.

Mogreet Inc

Must ReadView All

Courtesy: Myntra

Apparel/Garments | On 3rd Dec 2016

Myntra to be EBITA positive by FY18: CEO Narayanan

Myntra is on track to achieve sustainable growth and be EBITA...

Courtesy: India ITME Society

Textiles | On 3rd Dec 2016

India ITME 2016 opens with over 1050 exhibitors

The India International Textile Machinery Exhibition (India ITME)...

Courtesy: Bruckner

Textiles | On 3rd Dec 2016

Indian textile companies opt for Brückner stenter lines

Indian textile firms Laxmipati Sarees, makers of polyester sarees and ...

Interviews View All

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search