Home / Knowledge / News / Information Technology / John Lewis chooses ATG's platform for its advanced capabilities
John Lewis chooses ATG's platform for its advanced capabilities
04
Nov '10
ATG (Art Technology Group Inc) announces that John Lewis will deploy the complete ATG Commerce platform to power a new commerce website and cross-channel commerce initiatives (johnlewis.com). The agreement will support the retailer's growth plans and offer a more integrated customer experience across its multiple channels, driving loyalty and overall sales.

ATG Commerce will enable John Lewis to obtain a single, holistic view of all customer interactions, regardless of which channels are used. As a result, the retailer will be able to better understand the full context of customer interactions, allowing John Lewis to provide a more personalized, relevant and satisfying overall customer experience. With plans to integrate with its social networking initiatives including Facebook (johnlewis.com/facebook) and Twitter (johnlewis.com/twitter) into its new site, John Lewis will implement affiliate marketing and potentially social commerce, to advance its online growth objectives.

"John Lewis has very ambitious plans to double the size of its online business over the coming years. In order to enable this growth, we need to implement a new commerce platform that has longevity and which offers the ability for John Lewis itself to manage," comments Jonathon Brown, head of online selling at John Lewis. "ATG's platform will enable us to deliver against our growth objectives and positions us competitively in the market by delivering an engaging, personal experience that customers expect from John Lewis. This appointment fits into our vision of becoming the leading multi-channel retailer in the UK."

Frank Lord, vice president at ATG EMEA said, "John Lewis' approach shows the importance of an integrated solution. John Lewis plans to enable personalisation to drive higher customer satisfaction and an enriched shopping experience via personalised content and promotions. We are very pleased to be supporting John Lewis in this major project."

ATG Commerce is designed to help merchants speed commerce implementations, improve merchandising, rapidly launch multiple sites, and easily expand into new markets.

John Lewis - John Lewis, 'Britain's favourite retailer 2009' and 'Multiple Department Store of the Year 2009' typically stocks more than 350,000 separate lines in its department stores. The website stocks over 100,000 products focused on the best of fashion, beauty, home and giftware and electrical items including online exclusives.

ATG (Art Technology Group Inc)

Must ReadView All

Courtesy: Reliance Industries

Textiles | On 24th Apr 2017

Reliance’s FY17 revenue from petrochemicals up 12.2%

Increase in prices across polymers and polyester chain has...

Textiles | On 24th Apr 2017

India, Kazakhstan to increase cooperation in textiles

Indian and Kazakhstan are deliberating upon increasing cooperation in ...

Textiles | On 24th Apr 2017

GST reflects 'One nation, One aspiration' spirit: Modi

Prime Minister Narendra Modi has said that the Goods and Services Tax ...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search