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Mulberry launches iPhone and iPad app
Dec '10
You can now get Mulberry on the go with the launch of its iPad and iPhone app. If you've ever tried buying a new handbag while walking the streets, or studying the season's looks from your seat on the train, this is the app for you; a straight forward and sophisticated approach to shopping-on-the-go and a way to explore Mulberry's seasonal lookbooks, watch videos and find your nearest Mulberry store.

The app is optimised for the iPad and iPhone and is free to all users, with everything in place to create a beautiful browsing experience for both devices. Both app versions have the same clear page layout, allowing you to immerse yourself in the complete Mulberry collection. It also features key seasonal videos including the full fashion week show, behind-the-scenes, and fashion week party films.

Exclusive to the app is access to the lookbook, where users can shop directly from the featured styles. If you're browsing on the iPad, you can also click-to-shop products straight from the seasonal catwalk video. In addition, the app allows you to share all of your favourite Mulberry finds with your friends and family via email and Facebook.

Need to get to an offline store? The app will find your nearest Mulberry boutique or concession along with a map and directions to the store from wherever you are. From an iPhone you can also 'click to call' so you can make direct enquiries with the stores around you before you set off.

Additionally, the app provides access to all the latest news and exclusive content via the Mulberry blog, with app updates pushed to your devices so you won't miss a Mulberry moment.

To celebrate the launch of the app, Mulberry is giving away ten of its new iPad and iPhone cases. Entry to the competition is accessible only via the app, so visit the iTunes store to download it now, or for further information and some handy hints and tips, head over to mulberry.com for the how-to app video.

Mulberry Group PLC

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