Home / Knowledge / News / Information Technology / PurchLive creates Guess? Style Studio
PurchLive creates Guess? Style Studio
17
Dec '10
Pipit Interactive announced that Guess? has selected PurchLive to provide a new interactive social shopping experience for three of its brands, Guess?, G by Guess and Guess by Marciano.

Dubbed the Style Studio, Virtual Look Book and Creative Studio respectively, the interactive environment debuted Black Friday on the Guess sites and Facebook, offering visitors the chance to create custom product collections, share them with friends and other shoppers, enter special promotions, and purchase their outfits.

"We are pleased Guess? has selected PurchLive and look forward to working with them closely over the holiday season to accomplish their merchandising goals. By combining the power of consumer-generated content, real-time community interaction and data-driven merchandising, PurchLive transforms a website -- and now a Facebook page -- into a powerful and profitable consumer-driven online store," observed Pipit CEO Michael Stephens.

PurchLive provides an experience that allows shoppers to promote a retailer's brand while providing a new rich set of behavioral analytics that will help retailers merchandise more effectively. PurchLive uncovers patterns in customer behavior, such as:

• Understanding what sells with what and to whom?
• Who are the social "purchase influencers"?
• Understanding shopping habits across their website and Facebook.
• Who shared collections on Facebook?

Retailers can use this knowledge to improve promotions, sales, layouts, and stocking levels, while allowing their customers to promote brand awareness.

Pipit Interactive Inc


Must ReadView All

Courtesy: American & Efird

Textiles | On 20th May 2018

A&E introduces Repel

American & Efird (A&E), a global leader in industrial sewing thread...

Archroma working with House of Denim Foundation

Textiles | On 20th May 2018

Archroma working with House of Denim Foundation

Archroma, a leader in colour and specialty chemicals, has joined...

Courtesy: Amazon

Textiles | On 20th May 2018

Amazon opening first fulfillment centre in Tucson

Amazon.com is opening its first fulfillment centre in Tucson, which...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search