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PurchLive creates Guess? Style Studio
17
Dec '10
Pipit Interactive announced that Guess? has selected PurchLive to provide a new interactive social shopping experience for three of its brands, Guess?, G by Guess and Guess by Marciano.

Dubbed the Style Studio, Virtual Look Book and Creative Studio respectively, the interactive environment debuted Black Friday on the Guess sites and Facebook, offering visitors the chance to create custom product collections, share them with friends and other shoppers, enter special promotions, and purchase their outfits.

"We are pleased Guess? has selected PurchLive and look forward to working with them closely over the holiday season to accomplish their merchandising goals. By combining the power of consumer-generated content, real-time community interaction and data-driven merchandising, PurchLive transforms a website -- and now a Facebook page -- into a powerful and profitable consumer-driven online store," observed Pipit CEO Michael Stephens.

PurchLive provides an experience that allows shoppers to promote a retailer's brand while providing a new rich set of behavioral analytics that will help retailers merchandise more effectively. PurchLive uncovers patterns in customer behavior, such as:

• Understanding what sells with what and to whom?
• Who are the social "purchase influencers"?
• Understanding shopping habits across their website and Facebook.
• Who shared collections on Facebook?

Retailers can use this knowledge to improve promotions, sales, layouts, and stocking levels, while allowing their customers to promote brand awareness.

Pipit Interactive Inc

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