Home / Knowledge / News / Information Technology / PurchLive creates Guess? Style Studio
PurchLive creates Guess? Style Studio
17
Dec '10
Pipit Interactive announced that Guess? has selected PurchLive to provide a new interactive social shopping experience for three of its brands, Guess?, G by Guess and Guess by Marciano.

Dubbed the Style Studio, Virtual Look Book and Creative Studio respectively, the interactive environment debuted Black Friday on the Guess sites and Facebook, offering visitors the chance to create custom product collections, share them with friends and other shoppers, enter special promotions, and purchase their outfits.

"We are pleased Guess? has selected PurchLive and look forward to working with them closely over the holiday season to accomplish their merchandising goals. By combining the power of consumer-generated content, real-time community interaction and data-driven merchandising, PurchLive transforms a website -- and now a Facebook page -- into a powerful and profitable consumer-driven online store," observed Pipit CEO Michael Stephens.

PurchLive provides an experience that allows shoppers to promote a retailer's brand while providing a new rich set of behavioral analytics that will help retailers merchandise more effectively. PurchLive uncovers patterns in customer behavior, such as:

• Understanding what sells with what and to whom?
• Who are the social "purchase influencers"?
• Understanding shopping habits across their website and Facebook.
• Who shared collections on Facebook?

Retailers can use this knowledge to improve promotions, sales, layouts, and stocking levels, while allowing their customers to promote brand awareness.

Pipit Interactive Inc

Must ReadView All

Textiles | On 22nd Feb 2017

Bangladesh exporters want duty-free access to US, Brazil

Garment and apparel exporters of Bangladesh are seeking duty-free...

Textiles | On 22nd Feb 2017

India to produce 341 lakh bales cotton in 2016-17: CAI

The Cotton Association of India (CAI) has maintained in its January...

Textiles | On 22nd Feb 2017

'India to be self-sufficient in silk production by 2020'

Indian could be self-sufficient in silk production by the year 2020...

Interviews View All

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search