Home / Knowledge / News / Information Technology / Outlier brings SWAGG Mobile application to JCPenney
Outlier brings SWAGG Mobile application to JCPenney
18
Dec '10
Leading mobile commerce enabler Outlier Inc., a wholly owned subsidiary of Qualcomm Incorporated, announced JCPenney as its latest retail partner for Outlier's recently released mobile application, SWAGG. JCPenney joins a growing list of retailers that will use the SWAGG application, providing shoppers with convenient mobile access to retail special offers and customer loyalty programs.

"Our collaboration with JCPenney will provide consumers with an easier way to transact and interact with targeted offers from JCPenney via their mobile device," said Rocco Fabiano, president of Outlier. "With consumers' increasingly mobile lifestyle, SWAGG is about making life convenient."

"Customers are increasingly turning to mobile experiences to assist with their shopping needs," said Tom Nealon, group executive vice president of JCPenney. "Using the SWAGG application, members of our JCP Rewards customer loyalty program will be able to view their account directly from their mobile device, allowing them to conveniently check their points and access their $10 monthly reward coupon on the go."

SWAGG is Outlier's direct-to-consumer offering, with "smart" technology that gives consumers access to account information, special offers and loyalty programs. SWAGG also provides consumers the ability to purchase, personalize and exchange gift cards directly from a mobile device. The technology will change the way consumers transact with their favorite brands and shops.

Outlier Inc


Must ReadView All

US & EU retailers release industry approach to GDPR

Apparel/Garments | On 24th May 2018

US & EU retailers release industry approach to GDPR

The Washington, D.C.-based National Retail Federation and...

Global cotton consumption to reach record in 2018-19: USDA

Textiles | On 24th May 2018

Global cotton consumption to reach record in 2018-19: USDA

Reflecting continued growth in the global economy, world cotton mill...

Courtesy: Nanollose

Textiles | On 24th May 2018

Nanollose develops fabric from coconuts

Australian technology company Nanollose has developed a sustainable...

Interviews View All

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Urmil Arya

Sushila International, a well established textile organisation established ...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search