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Outlier brings SWAGG Mobile application to JCPenney
18
Dec '10
Leading mobile commerce enabler Outlier Inc., a wholly owned subsidiary of Qualcomm Incorporated, announced JCPenney as its latest retail partner for Outlier's recently released mobile application, SWAGG. JCPenney joins a growing list of retailers that will use the SWAGG application, providing shoppers with convenient mobile access to retail special offers and customer loyalty programs.

"Our collaboration with JCPenney will provide consumers with an easier way to transact and interact with targeted offers from JCPenney via their mobile device," said Rocco Fabiano, president of Outlier. "With consumers' increasingly mobile lifestyle, SWAGG is about making life convenient."

"Customers are increasingly turning to mobile experiences to assist with their shopping needs," said Tom Nealon, group executive vice president of JCPenney. "Using the SWAGG application, members of our JCP Rewards customer loyalty program will be able to view their account directly from their mobile device, allowing them to conveniently check their points and access their $10 monthly reward coupon on the go."

SWAGG is Outlier's direct-to-consumer offering, with "smart" technology that gives consumers access to account information, special offers and loyalty programs. SWAGG also provides consumers the ability to purchase, personalize and exchange gift cards directly from a mobile device. The technology will change the way consumers transact with their favorite brands and shops.

Outlier Inc


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