Home / Knowledge / News / Information Technology / Outlier brings SWAGG Mobile application to JCPenney
Outlier brings SWAGG Mobile application to JCPenney
18
Dec '10
Leading mobile commerce enabler Outlier Inc., a wholly owned subsidiary of Qualcomm Incorporated, announced JCPenney as its latest retail partner for Outlier's recently released mobile application, SWAGG. JCPenney joins a growing list of retailers that will use the SWAGG application, providing shoppers with convenient mobile access to retail special offers and customer loyalty programs.

"Our collaboration with JCPenney will provide consumers with an easier way to transact and interact with targeted offers from JCPenney via their mobile device," said Rocco Fabiano, president of Outlier. "With consumers' increasingly mobile lifestyle, SWAGG is about making life convenient."

"Customers are increasingly turning to mobile experiences to assist with their shopping needs," said Tom Nealon, group executive vice president of JCPenney. "Using the SWAGG application, members of our JCP Rewards customer loyalty program will be able to view their account directly from their mobile device, allowing them to conveniently check their points and access their $10 monthly reward coupon on the go."

SWAGG is Outlier's direct-to-consumer offering, with "smart" technology that gives consumers access to account information, special offers and loyalty programs. SWAGG also provides consumers the ability to purchase, personalize and exchange gift cards directly from a mobile device. The technology will change the way consumers transact with their favorite brands and shops.

Outlier Inc

Must ReadView All

Textiles | On 29th Apr 2017

Textile sector may have uniform GST rate: Irani

The textile sector could have a uniform Goods and Services Tax (GST)...

Textiles | On 30th Apr 2017

Government revamping tech mission on cotton

Indian Government is working to revamp the technology mission on...

Apparel/Garments | On 30th Apr 2017

Columbia Sportswear records Q1 net sales of $543.8 mn

Columbia Sportswear Company has announced record net sales of $543.8...

Interviews View All

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X