Home / Knowledge / News / Information Technology / New online social shopping tool for eCommerce
New online social shopping tool for eCommerce
Dec '10
ShopWithYourFriends, the online social shopping tool that enables users to shop together in real-time with their friends from popular social networks, announced its official beta launch.

ShopWithYourFriends enables users to shop together online with multiple friends, and to create and compose trendy outfits and favorite clothing combinations. Shoppers simply invite their friends in real-time via Facebook or Twitter to launch a co- shopping session, and can also communicate with each other using integrated chat and Skype functionality to discuss their co-created 'lookbooks' and favorite products.

“We're primed and ready to hit the global market and to change the way people shop online,” stated Laurens Bushoff, CEO and founder of ShopWithYourFriends.

“Social shopping is hot, but in the end it is still an individual experience. To date it has been little more than letting your family or friends know what you are shopping for by sharing links or emails. Social shopping with ShopWithYourFriends is a lot more; it is a real-time co-shopping experience where people can invite each other to compose outfits together with favorite products – just like they do in real life.”

ShopWithYourFriends aims to revolutionize and take social shopping to the next level by creating a real-time shopping experience comparable to what shoppers experience when shopping in traditional brick and mortar clothing stores. ShopWithYourFriends has partnered with global eCommerce giant OTTO in The Netherlands, and plans to announce additional partnerships with leading, globally recognized online apparel websites in the near future.

The ShopWithYourFriends social shopping solution is currently available to online apparel websites only, however ShopWithYourFriends plans to launch a unique co-shopping portal in early 2011 to bring the platform direct to consumers.


Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search