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Gander Mountain boosts sales with SAS solution
Jan '11
Mountain Company has chosen SAS Integrated Merchandise Planning for merchandise financial planning and merchandise assortment planning. With its diverse customer base and wide range of merchandise and stores, the innovative retailer of outdoor apparel and gear saw SAS, the leader in business analytics software and services, as strategic to increasing sales and margin.

“SAS' deep retail experience and product strength will make a real difference in our sales,” said Kerry Graskewicz, Senior Vice President of Inventory Management at Gander Mountain. “The challenging economy pushed us to remodel our approach to assortment planning and inventory management. SAS offered exactly what we need to realize consistent profitability.”

“Gander Mountain's many innovations – from range of merchandise and associates who are outdoor enthusiasts to integration across channels – are models in the retail industry,” said Diana McHenry, SAS Global Retail Product Marketing. “SAS is helping Gander Mountain get the right product assortments and sizes to diverse stores at the right times. With SAS, Gander Mountain will tailor local assortments to meet customer needs and increase inventory productivity, maximizing sales and margin potential.”

Minnesota-based Gander Mountain sells equipment for hunting, fishing, camping, marine and outdoor enthusiasts through 119 stores, the Internet and catalogs branded as Gander Mountain, Overton's and Consumers Marine.

Boosting performance for retailers
SAS Integrated Merchandise Planning helps retailers achieve high performance gains. SAS' unparalleled retail business knowledge coupled with powerful, advanced analytics support flexible lifecycle merchandise planning through a variety of investment, deployment and growth options.

SAS Institute Inc

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Courtesy: Commonwealth Bank of Australia

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