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Lectra hosts 3rd successful international education event

19 Jan '11
5 min read

On the second day, Mr. Xu Min Zhi, President of Donghua University, welcomed the participants at their Shanghai campus. Ms. Li Ke Ling, Dean of Donghua University's Fashion Institute, presented the school's teaching policy as well as the resources used to train highly qualified students, particularly with regard to new technologies.

Andreas Kim then gave an update on the evolution of apparel companies in China and on the new profiles being sought by Chinese companies. According to Mr. Kim, “Our industry professionals are adapting quickly in order to satisfy global demand but also to invest in the rapidly expanding domestic Chinese market. They are therefore seeking students who are increasingly qualified in collection development and design. With its innovative solutions, acclaimed by the fashion industry as a whole, Lectra is the ideal partner to assist the world of education in passing on to students the knowledge and best practices they will need in their future professional lives."

His point was demonstrated by Celine U, Brand Manager, and Jessica Chan, Creation Manager, of Les Enphants, a Taiwanese company specializing in children's fashion. Dedicated mainly to the rapidly expanding domestic market, this company is developing its own brand and world brand licenses and is reinforcing its teams to meet this objective, all from its headquarters in Shanghai.

Using the Asian example, Andreas Kim then led a round table discussion with representatives from TU Dresden University in Germany, De Monfort University in the United Kingdom, Florida State University in the United States, and the Amsterdam Fashion Institute in the Netherlands, who presented recruitment strategies favored by industry professionals in their different countries for a comparative perspective.

Finally, Cynthia Istook and Trevor Little from North Carolina State University in the United States and Ariel Vicentini from Senai Cetiqt in Brazil presented their training programs. These cover the overall collection development and production processes using the automated cutting and software solutions of Lectra's latest generation Vectors, which both universities own.

At the end of the education conference, all participants praised Lectra's initiative for organizing this valuable and useful event. Once again, it gave them the opportunity to cultivate fruitful exchanges with their international counterparts and to make new contacts in such an appealing environment as China.

Lectra

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