Home / Knowledge / News / Information Technology / Bon-Ton achieves greater sales performance with Kenexa CBA
Bon-Ton achieves greater sales performance with Kenexa CBA
08
Feb '11
Kenexa, a global provider of business solutions for human resources, announced that its custom and ready-to-use assessments have resulted in increased sales and improved employee retention for The Bon-Ton Stores Inc, across its 277 U.S. department stores.

With cosmetics accounting for approximately 13% of Bon-Ton's revenue and generating some of its highest store margins, Bon-Ton needed to improve the overall performance and sales of Bon-Ton new hires, particularly Cosmetic Beauty Associates (CBAs) and Sales Associates. Kenexa's custom-built CBA Selector identifies the critical factors for success in the position and enables an improved screening process that helps Bon-Ton quickly select the most talented candidates.

"Since implementing the Kenexa assessments in February 2009, we have assessed 35,000 candidates and have hired 1,500 Cosmetic Beauty Associates. On average, associates scoring in the top 25% of the assessment achieved annual sales that were 3.3% higher than associates scoring in the bottom 25%," stated Kaye Miller, director of Stores Recruitment for Bon-Ton. "What's even more impressive is that on average, each associate hired using the CBA assessment in 2009 achieved 2.1% more in total sales per hour than associates in 2008 who had been hired without the CBA assessment. While at first glance a 2.1% difference may not seem like a lot, when you take into account the hours worked annually per associate and the number of hires we made in 2009 with the assessment, this number is truly remarkable."

The Bon-Ton assessments are integrated with Kenexa 2x Recruit, the solution that empowers recruiters to achieve optimal recruiting and hiring results. This allows for candidate assessments to happen within Bon-Ton's workflow, eliminating the need to switch between applications. The integrated solutions provide Bon-Ton with cost-effective recruitment processes by tracking recruiting costs and time, as well as measuring individual performance scores, commission per hour and sales per hour.

Tiffany Green-Shortridge, Ph.D., Kenexa consultant, commented, "Our deep expertise in developing tailored assessments for a wide variety of industries enables us to deliver recruiting solutions that help our companies identify top talent and drive ongoing success. Bon-Ton now has hired a sales force that capitalizes on every opportunity and continues to deliver innovative sales practices. What's more, Bon-Ton's cosmetics sales force has experienced a lower turnover rate than the rest of the company, enhancing overall business productivity and performance."

Kenexa


Must ReadView All

Apparel/Garments | On 26th Sep 2017

US raises annual AGOA quota for textiles

The US Committee for the Implementation of Textile Agreements has...

Textiles | On 26th Sep 2017

Thrace-LINQ expanding Dorchester County operations

Thrace-LINQ, a global supplier of fabrics for the textile industry,...

Courtesy: Levis

Fashion | On 26th Sep 2017

Google unveils smart denim jacket with Levi Strauss

Ending the months-long wait, Google has unveiled its smart denim...

Interviews View All

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
75.5%
No
12.2%
Skip
12.2%

Total Votes: 49

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.3%
No
24.5%
Skip
12.2%

Total Votes: 49

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.8%
No
6.1%
Skip
6.1%

Total Votes: 49

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
71.4%
No
10.2%
Skip
18.4%

Total Votes: 49


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search