Dedicated e-commerce sites for Gap & Banana Republic

15 Feb '11

3 min read

Gap Inc announced that customers in eight additional European countries can shop Gap and Banana Republic online through its dedicated European e-commerce sites. Customers in these additional countries can immediately shop the English language version of the websites, pay in GBP (British Pounds) and have their order shipped right to their doorstep in as little as 2-3 days for an introductory flat rate.

Customers in Austria, Estonia, Finland, Luxembourg, Malta, Portugal, Slovakia and Slovenia can now shop Gap and Banana Republic from the brands' European sites.

These dedicated sites were first launched to customers in the UK in August 2010 and expanded to include nine additional European countries in October 2010. With this recent expansion European customers in 18 countries can now buy from our dedicated European sites. They provide a fast, easy shopping experience for customers, with reliable, convenient, European shipping and no hidden charges or fees.

“We're excited to accelerate Gap Inc.'s global online expansion and extend our exceptional online experience to more European customers,” said Stephen Sunnucks, President, Gap Inc. Europe and Strategic Alliances. “Launching in eight additional European countries underscores the loyalty and enthusiasm customers in Europe have shown for our online brands since the sites launched last August.”

Key features for all European customers include:

• Dedicated European e-commerce sites for Gap and Banana Republic.
• Gap Inc.'s innovative “Universality” platform brings its brands together with easy navigation and a universal shopping cart where customers can seamlessly shop Gap, GapKids, babyGap and Banana Republic with one shopping basket, one checkout and one shipping box.
• Fast, reliable shipping from within Europe.
• No hidden charges or fees.
• Safe, secure e-commerce experience

European Customers (outside the UK)

• Introductory offer of £6 flat rate shipping with fast 2-3 day delivery.
• Simple online return.

UK Customers:

• Free shipping on purchase of £50 or more.
• Free expedited shipping on £100 or more.
• Free in-store or online returns.

Gap Inc. is focused on executing its global growth strategy – which includes franchise, online and company-owned expansions - and continues to enter new markets around the world. The company expanded its reach internationally in 2010 by opening its first Gap and Banana Republic flagship stores in Italy, and its first company-owned Gap stores and online retail site in China. Gap Inc.'s products are now available to customers in more than 90 countries - up from 25 at the start of fiscal year 2010. Customers in 21 of those countries can now purchase Gap Inc. products online through dedicated e-commerce sites.

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