Home / Knowledge / News / Information Technology / Old Navy integrates Shazam's content discovery application
Old Navy integrates Shazam's content discovery application
18
Feb '11
Shazam, the world's leading mobile discovery company, announced that it has teamed up with Old Navy to create a unique shopping experience using the Shazam discovery app for Old Navy's spring advertising campaign, Old Navy Records. Through the power of Shazam's music discovery and sharing capability, Shazamers will, for the first time, have the ability to tag Old Navy branded pop music featured in the campaign and immediately unlock and shop the looks featured in those songs. They will also be able to access exclusive Old Navy deals, styling tips, video and other music content from their mobile devices.

Old Navy is integrating Shazam's content discovery application throughout its new, music-based marketing and store experience - from TV, to online, to stores, to mobile – and give their customers a shopping experience unlike any other.

Starting today, wherever an Old Navy Records song or video is playing, Shazamers can tag it by holding their mobile phone towards where the song is playing. Once tagged, Shazamers will immediately gain access to the key looks featured in the songs through one of two experiences depending on the source:

TV, YouTube and Facebook, Shazamers will have the option to buy the look featured in the commercial, download the song, check out the video, and learn more about the featured Old Navy bands, such as Audio Threadz.

In-stores, Shazamers will hear the Old Navy song once an hour where Shazaming the song will unlock style tips, access to view the video, band profiles, and the option to download the song.
“Shazamers love our App because it enables them the chance to discover new music, buy it and share it with their friends. Now we've taken this a step further with Old Navy, extending its spring advertising campaign into the hands of its customers. Shazamers will have immediate access to the brand's new spring looks, music videos, and details about the bands when they see or hear any of Old Navy's commercials, wherever they happen to be,” said Evan Krauss, Executive Vice President, Advertising Sales, Shazam.

With over 100 million users, Shazam is quickly becoming an integral part of the marketing mix for brands around the globe. The partnership with Old Navy expands the Shazam community experience, giving them the opportunity to discover, buy and share fashion as well as new music and content.

Amy Curtis-McIntyre, Senior Vice President, Marketing, Old Navy said: “We are always looking for ways to provide our customers with a fun, fresh, and most importantly, culturally relevant shopping experience. We know our customers love music and their smartphones and partnering with Shazam allows us to create an interactive Old Navy experience that is relevant to how they shop today.”

The Old Navy songs and videos are free to download and are available in the United States only; the content unlocked by Shazaming a song or video will reflect the TV commercial rotation.

Old Navy originated in 1994 and quickly became one of the world's most successful brands, offering customers the latest fashion at great prices. Today, the brand continues to offer on-trend apparel and irresistible basics for adults and children at a surprising value. And, best of all, Old Navy brings it all to customers in a fun, energizing shopping environment.

Shazam Entertainment

Must ReadView All

Textiles | On 29th Apr 2017

Textile sector may have uniform GST rate: Irani

The textile sector could have a uniform Goods and Services Tax (GST)...

Textiles | On 30th Apr 2017

Government revamping tech mission on cotton

Indian Government is working to revamp the technology mission on...

Apparel/Garments | On 30th Apr 2017

Columbia Sportswear records Q1 net sales of $543.8 mn

Columbia Sportswear Company has announced record net sales of $543.8...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X