Home / Knowledge / News / Information Technology / Benetton collections on iPad for the sales network
Benetton collections on iPad for the sales network
02
Mar '11
Fast communications, market proximity, integration, greater eco-sustainability: these are the objectives of Benetton's iPad project for its sales agents' network. With this dedicated app, today the agents are connected online to the product departments of all the brands – United Colors of Benetton woman, man and child, Sisley, Sisley Young, Playlife, Undercolors – to keep in touch with the development process in real time, from the new-product concept to the final order.

Via tablet , Benetton's sales network can see the style, trends and colours of the emerging collections in every detail, from pictures of the fabrics to photos of the prototypes, from manufacturing specifications to price lists. In this way, the entire cycle of creating and selling Benetton collections can rely on greater integration and speed; information is immediately updated and orders can be transmitted more quickly. Benetton's new system also confirms the company's increasing focus on eco-sustainability as it favours a significant reduction in the use of paper and transport.

As with the recent launch of Facebook Deals, which allows smartphone users to check-in with the Benetton world and find out about the various brands' new products, initiatives and special offers, Benetton's iPad app is a further sign of the commitment and ability to innovate which have always been a hallmark of the group's continuously updated business culture, today focused on the new media and digital tools that are rapidly changing business practices and society itself.

Benetton's new app will be developed further. A new program for United Colors of Benetton adult is already in the pipeline to create a 3D virtual shop so that sales staff can see, via tablet, how the products are divided by theme and how the window is dressed and the clothes displayed in store.

Benetton

Must ReadView All

Courtesy: Myntra

Apparel/Garments | On 3rd Dec 2016

Myntra to be EBITA positive by FY18: CEO Narayanan

Myntra is on track to achieve sustainable growth and be EBITA...

Courtesy: India ITME Society

Textiles | On 3rd Dec 2016

India ITME 2016 opens with over 1050 exhibitors

The India International Textile Machinery Exhibition (India ITME)...

Courtesy: Bruckner

Textiles | On 3rd Dec 2016

Indian textile companies opt for Brückner stenter lines

Indian textile firms Laxmipati Sarees, makers of polyester sarees and ...

Interviews View All

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search