Home / Knowledge / News / Information Technology / Marimekko is building international e-commerce
Marimekko is building international e-commerce
04
Mar '11
Marimekko is continuing to expand its distribution and will launch e-commerce. Online retailing will augment Marimekko's existing distribution channels and will help to boost the company's internationalisation.

The first online shop will be opened in the United States, and the aim is to have it up and running in summer 2011. After that, it is intended to start e-commerce in Finland, currently planned for the beginning of 2012. The long-term objective is to expand online retail operations into different countries in stages. The investment is valued this year at roughly one million euros and is included in the estimate of the total investments planned for 2011, which was announced earlier.

“We believe that, over the next five years, online retailing will constitute a major distribution channel for clothing, interior decoration products, bags and accessories for us, supporting and strengthening the sales of our own shops and of our dealers. By launching e-commerce, we aim to serve our customers also in areas where our products would not otherwise be available and to further raise Marimekko's profile. We are convinced that investing in an online shop is vital as we seek growth in the USA.

"The United States is the world's most important market for e-commerce, and this is why we want to open our first online shop there. In this way, we will also ensure wide availability for our products and at the same time gain valuable consumer information which we will be able to harness in developing our business in other regions as well. I believe that this and the other steps we have taken recently represent a logical advance along the road mapped out by our internationalisation strategy,” says President and CEO Mika Ihamuotila.

Marimekko, established in 1951, is a leading Finnish textile and clothing design company renowned for its original prints and colours. The company designs and manufactures high-quality clothing, interior decoration textiles, bags, and other accessories.

Marimekko


Must ReadView All

Apparel/Garments | On 26th Jun 2017

GSTN registration reopens

E-commerce operators and TDS (tax deducted at source) deductors can...

Textiles | On 26th Jun 2017

Expedite release of ROSL pending claims: TEA to Centre

The Tiruppur Exporters' Association (TEA) has again urged Union...

Textiles | On 26th Jun 2017

'Export promotion schemes to continue under GST regime'

The export promotion schemes will continue under GST regime, said...

Interviews View All

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search