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Ralph Lauren 4D campaign wins big at Racie
14
Mar '11
Ralph Lauren took home the top award at yesterday's Racie Awards Luncheon, held during NRF's Innovation and Marketing Conference in San Francisco. Its campaign, Ralph Lauren 4D: A Historic Fusion of Art, Fashion & Technology, was voted the Best of the Best among all Racie award submissions.

In celebration of 10 years of digital innovation, RalphLauren.com developed a campaign which brought their Madison Avenue flagship to life, disappearing in the night and then transforming into a series of objects and images rendered in 3-dimensional space.

Additionally, the following winners were selected by a panel of judges to receive a Gold Award for excellence in advertising and marketing in these following categories:

Kohl's Wins Peter Glen Award for Back-to-School, Kohl's Cares 2010
Kohl's was honored with the Peter Glen Award this year, which is awarded to companies who give back to their community or environment in a unique way. Their Back-to-School, Kohl's Cares 2010 campaign aimed to give away $500,000 to 20 lucky schools throughout the U.S., totaling $10 million in charitable donations to schools in need. The contest allowed students to vote for and submit ideas about how their school could use the money.

RAMA Inducts Fashion Bug Executive into Retail Advertising Hall of Fame
During the event, RAMA also inducted Tim White, Senior Vice President of Marketing at Fashion Bug, into its Retail Advertising Hall of Fame. RAMA's Hall of Fame has remained a cornerstone of the association for over 50 years and continues to set the standard for the brightest and most creative visionaries in the retail marketing and advertising industry.

White has more than 30 years of extensive retail experience and is currently leading his team in building a customer-focused brand identity that satisfies the clothing wants and needs of today's value-conscious woman. White spent the early part of his career with Kmart Corporation, ascending the ranks to become the lead marketing executive for Kmart's successful launch of the super center initiative. White's compelling branding and advertising programs for the Super Kmart Centers won acclaim from numerous marketing institutions, including the Effie Award for Kmart's groundbreaking radio campaign.

After leaving Kmart, Tim served briefly as Director of Marketing for Tandy Corporation's Computer City Stores before moving on to become a key executive member of the team that launched The Great Indoors retail concept, a unit of Sears.

There, Tim's dynamic television, magazine and direct mail programs for The Great Indoors received recognition for creativity and effectiveness from both the Direct Marketing Association and the Retail Advertising and Marketing Association. In his next role, Tim served as Senior Vice President of Marketing for Linens 'n' Things, where he directed strategic marketing, brand management and customer research to aid in the company's national expansion efforts.

The Retail Advertising & Marketing Association, a division of the National Retail Federation, is a trade association of over 1500 retail marketing and advertising executives, plus their supporting partners from the advertising agency, media and service-provider areas.

National Retail Federation


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