Home / Knowledge / News / Information Technology / True Religion Brand Jeans impressed by 3 Tier Logic
True Religion Brand Jeans impressed by 3 Tier Logic
26
Mar '11
True Religion has licensed 3 Tier Logic's suite of Facebook applications to drive fanbase and generate increased consumer interactions.

True Religion Brand Jeans of Vernon, California will be giving away a year's supply of jeans to two of its Facebook fans this spring. True Religion designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high-quality, distinctive styling and fit in denim, sportswear, and licensed products, may be found in True Religion Brand Jeans retail stores, contemporary department stores and boutiques in 50 countries around the world.

3 Tier Logic, a full service digital marketing and social media software company, worked with True Religion's marketing executives to build and launch a custom User Generated Content promotion. True Religion wanted an app that would engage their 235,000 + fans in the spring season, generate brand awareness and gather customer profiling data for future targeted communications.

Fans can take part by visiting True Religion's Facebook fanpage and uploading a photo of the best place their jeans have taken them. 3 Tier Logic's Content Management System will be used to ensure the photos are appropriate before they are published to the custom “True Fit” tab for the public to view. In the voting phase of the contest 3 Tier Logic's Facebook app suite (and a panel of judges) will be used to narrow down the entries to 25 male and 25 female finalists.

Fans will then be encouraged to return to the fanpage and select their favourite entry via the Voting module. The winners will be claiming the grand prize of a year's supply of True Religion Brand Jeans. The contest is open for entries from March 21, 2011 for 4 weeks.

Robert Craig, CEO for 3 Tier Logic says, “The fastest growing, popular and engaging content is generated by individual consumers – Facebook is based on consumer generated content. User Generated Content increases the interactivity of a Facebook page, visitor loyalty and repeat visits, all of which ultimately put the company at the top of a consumer's mind. In addition the more time a customer spends on a brand's Facebook page the more likely they are to recommend the brand to a friend.”

3 Tier Logic


Must ReadView All

UNIDO, eWTP discuss strengthening ties to back e-commmerce

Textiles | On 25th Apr 2018

UNIDO, eWTP discuss strengthening ties to back e-commmerce

United Nations Industrial Development Organisation director general...

Courtesy: HueTrap

Apparel/Garments | On 25th Apr 2018

Making sustainability affordable is a big challenge

In a lot of instances, being sustainable comes with an additional...

Courtesy: Formosa Petrochemical Corporation

Textiles | On 25th Apr 2018

Formosa to set up petrochemical plant in Louisiana

Formosa Petrochemical Corporation has selected St. James Parish in...

Interviews View All

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search