Home / Knowledge / News / Information Technology / True Religion Brand Jeans impressed by 3 Tier Logic
True Religion Brand Jeans impressed by 3 Tier Logic
26
Mar '11
True Religion has licensed 3 Tier Logic's suite of Facebook applications to drive fanbase and generate increased consumer interactions.

True Religion Brand Jeans of Vernon, California will be giving away a year's supply of jeans to two of its Facebook fans this spring. True Religion designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high-quality, distinctive styling and fit in denim, sportswear, and licensed products, may be found in True Religion Brand Jeans retail stores, contemporary department stores and boutiques in 50 countries around the world.

3 Tier Logic, a full service digital marketing and social media software company, worked with True Religion's marketing executives to build and launch a custom User Generated Content promotion. True Religion wanted an app that would engage their 235,000 + fans in the spring season, generate brand awareness and gather customer profiling data for future targeted communications.

Fans can take part by visiting True Religion's Facebook fanpage and uploading a photo of the best place their jeans have taken them. 3 Tier Logic's Content Management System will be used to ensure the photos are appropriate before they are published to the custom “True Fit” tab for the public to view. In the voting phase of the contest 3 Tier Logic's Facebook app suite (and a panel of judges) will be used to narrow down the entries to 25 male and 25 female finalists.

Fans will then be encouraged to return to the fanpage and select their favourite entry via the Voting module. The winners will be claiming the grand prize of a year's supply of True Religion Brand Jeans. The contest is open for entries from March 21, 2011 for 4 weeks.

Robert Craig, CEO for 3 Tier Logic says, “The fastest growing, popular and engaging content is generated by individual consumers – Facebook is based on consumer generated content. User Generated Content increases the interactivity of a Facebook page, visitor loyalty and repeat visits, all of which ultimately put the company at the top of a consumer's mind. In addition the more time a customer spends on a brand's Facebook page the more likely they are to recommend the brand to a friend.”

3 Tier Logic


Must ReadView All

Courtesy: BekaertDeslee

Textiles | On 23rd Oct 2017

BekaertDeslee to expand North American facility

BekaertDeslee, one of the largest manufacturer of mattress textiles...

Courtesy: A&E

Textiles | On 23rd Oct 2017

A&E unveils Magic using Repreve sewing thread

American & Efird (A&E), a leading developer of industrial and...

Courtesy: Messe Frankfurt

Textiles | On 23rd Oct 2017

Over 4,000 exhibitors attend Intertextile Shanghai 2017

Another successful Intertextile Shanghai Apparel Fabrics has wrapped...

Interviews View All

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
76.1%
No
12.7%
Skip
11.3%

Total Votes: 71

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
28.2%
Skip
9.9%

Total Votes: 71

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.9%
No
9.9%
Skip
4.2%

Total Votes: 71

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
76.1%
No
11.3%
Skip
12.7%

Total Votes: 71


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search