Home / Knowledge / News / Information Technology / A|X to launch A|X STYLEPAD to celebrate 20 Years of Style
A|X to launch A|X STYLEPAD to celebrate 20 Years of Style
31
Mar '11
In Spring 2011, A|X will launch A|X STYLEPAD – a multimedia, interactive create-your-own ad app that gives exclusive access to the captivating world of A|X Armani Exchange. The A|X STYLEPAD app will give iPhone and iPad users creative control to design "their A|X", selecting the background, casting the model from supplied images, and add a personalized message by writing text over the image to create a one-of-a-kind ad to save or share with friends on social networks.

This year, A|X Armani Exchange will celebrate its 20th Anniversary. Giorgio Armani will mark this significant milestone with special seasonal capsule collections, a series of legendary global events, exclusive brand application – A|X STYLEPAD, and a commemorative brandmark of its iconic logo.

The A|X STYLEPAD offers the client a more visually sophisticated way to experience the A|X lifestyle with well-crafted visual integration. Leveraging assets from the A|X brand -­ building blocks of sexy imagery, modern style, electronic dance music and nightlife culture, we continually enhance our extremely powerful online platform to target our consumers' lifestyle, taking advantage of the influential amplifier of online entertainment.

A|X STYLEPAD feature will be housed on the A|X Mobile site that will feature an exclusive A|XX 20 Years of Style global branded content. Highlights will include special A|XX Limited Edition Collection preview, exclusive A|XX video, access to the A|X Life section for events, trends, music, and brand news. This content will gain additional exposure with marketing elements via the A|X blog, A|X social networks, A|X YouTube, A|X in­store promotions, A|X text mobile marketing, and press materials covering this digital media endeavor.

With the A|X STYLEPAD application, Armani Exchange brings together three marketing trends – exclusive content, online entertainment, and social networking – in a unique and interesting way. Operated by an in-house cross-functional team, these initiatives are an evolution of our marketing message, linked to strategic goals and integrated with other marketing initiatives. The A|X STYLEPAD, for Armani Exchange, was developed in partnership with In the Mo, Inc., a leader in video production, content development, and graphic design.

A|X Armani Exchange was launched in 1991, aimed at a new generation of fast-fashion consumers – an accessible collection offering urban, individual style. A|X Armani Exchange defines a new dress code with a collection that takes its cue from urban lifestyle and music culture.

A|X Armani Exchange


Must ReadView All

Apparel/Garments | On 23rd Sep 2017

AAFA urges negotiators to preserve TPLs in NAFTA

The American Apparel & Footwear Association (AAFA), an alliance of...

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Top executives
Textile industry

The foremost issue is bridging the skill gap

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search