Übermind to create iPhone application for REI brand

31 Mar '11

2 min read

Übermind, the leading digital agency specializing in mobile and emerging technologies, and Recreational Equipment Inc (REI) , a national retailer providing quality outdoor gear and clothing, announced the launch of its popular iPhone application onto the Android platform. REI customers can now research and purchase gear, check out product information and reviews, look up their REI member number and dividend, and much more, from Android smartphones.

“Through its popular iPhone app, REI established itself as a leader in the use of mobile for outdoor retailers,” said Shehryar Khan, CEO of Übermind. “Today and with the extension of its mobile reach to the Android platform, REI has furthered that leadership position by delivering capabilities that meet and exceed the needs of their customers.”

“Building on the success of our iPhone app for users, we're excited to extend the REI brand to Android users,” said Michelle Eten, director of eCommerce at REI. “With Android as the fastest growing mobile platform, we can deliver on our commitment to be a knowledgeable and helpful resource.”

Now available on Android, the REI app includes:

• Product Research: Check out product information, specs and customer reviews
• Easy Purchases: Buy products to help customers enjoy their next outdoor adventure
• Store Locator: Find favorite gear and apparel at a local REI
• Member Number and Dividend: Easily look up your member number and dividend

Übermind is a digital agency specializing in mobile and emerging technologies. Based in Seattle, Übermind creates award-winning strategies and experiences across mobile and web platforms for brands by delivering a unique blend of unmatched development expertise combined with elegant creative design.

Ubermind Inc

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